The Direct Sellers Association (DSA) of Canada welcomed leaders and entrepreneurs to Connect 2025, held in Kelowna, British Columbia. The event offered an immersive group workshop and unveiled the launch of DSA Canada’s sales consultant education program.
Educational keynotes included updates on compliance, AI and field engagement, and offered practical tools for balancing leadership with personal wellbeing, and creating meaningful progress through courageous leadership.
Candid group discussions offered leaders the space to share results-driven strategies regarding affiliate funnels, multi-brand collaborations and social media marketplace pilots.
“This is more than a conference,” said Peter Maddox, DSA Canada President. “It’s a commitment to the future. One where we innovate with purpose, lead with clarity, and stay anchored in the trust that defines who we are.”
The event also included the 2025 DSA Canada Awards Gala that recognized outstanding innovation, service and impact, including:
- Industry Innovation Award: Shaklee – Landmark study advancing health product credibility
- Making a Difference Award: She’s Got Leggz – Campaign For the Cause that supports Canadian families
- Partnership in Progress: InfoTrax – Long-standing technical partnership with the sector
- Distinguished Service Awards: Darla Brown (Strategic Incentive Solutions) & Dave Siembieda (Bloo Kanoo) – Lifetime leadership and industry support
- DSEF Circle of Distinction: Housni Ammor (Arbonne International Canada) – Leadership in education, with Canada’s DSEF
