The Direct Sellers Association of Canada (DSA Canada) is marking its 70th anniversary this year, celebrating its long-standing role of supporting the direct selling industry in Canada. Launched in 1954, DSA Canada has been committed to establishing ethical standards, ensuring consumer protection and enhancing credibility and stability for the direct selling industry.
“Over the past seven decades, DSA Canada has stood as the voice of the direct selling industry,” said Peter Maddox, DSA Canada President. “We are proud to celebrate this landmark anniversary and reflect on the profound impact our association has had on the success of our member companies.”
DSA Canada will celebrate this milestone at an anniversary party and holiday reception, held December 4, 2024 at the Sandman Signature Toronto Airport Hotel, featuring reflections on the organization’s history and delivering recognition of those who have contributed to the industry’s growth and success through the years.
“Our members are the heartbeat of our organization, and their success stories are what drive us forward,” Maddox said. “As DSA Canada commemorates this significant anniversary, we continue to advocate for the direct selling profession, ensuring that it remains a respected and viable business model that contributes significantly to Canada’s economic landscape.”
