The Direct Sellers Association of Canada (DSA Canada) released its results for a recent Independent Sales Consultant (ISC) Survey. The report shared insights into who actively participates in direct selling, why they join and what keeps them engaged over time.
The Direct Sellers Association of Canada (DSA Canada) announced a partnership with Brock University Professional and Continuing Studies (Brock PCS) to launch a new online training program designed to strengthen professional sales skills and ethical business practices within the direct selling sector.
Our current cover story A World in Motion takes an in-depth look at the current state of direct selling across the globe. We utilized the latest World Federation of Direct Selling’s Global Statistical Data Report as well as insights provided from Direct Selling Associations around the world. We are incredibly grateful for the candor and thoughtfulness of the responses we received. While we couldn’t include the totality of their insights in the article, we wanted to make sure we provided access to this valuable information to our readers. So, we’ve shared their full comments as an online exclusive.
The Direct Sellers Association of Canada announced a partnership with Brock University in Ontario, Canada. Together, the two will lead an educational program called “Fundamental Sales Skills for Direct Sellers” that will promote and support the professionalization and long-term success of direct sellers.
The Direct Sellers Association of Canada welcomed leaders and entrepreneurs to Connect 2025, held in Kelowna, British Columbia. The event offered an immersive group workshop and unveiled the launch of DSA Canada’s sales consultant education program.
The ongoing imposition of tariffs—along with the uncertainty surrounding their implementation—continues to disrupt cross-border direct selling between the US and Canada.
The Direct Sellers Association of Canada (DSA Canada) is marking its 70th anniversary this year, celebrating its long-standing role of supporting the direct selling industry in Canada. Launched in 1954, DSA Canada has been committed to establishing ethical standards, ensuring consumer protection and enhancing credibility and stability for the direct selling industry.
The Direct Sellers Association of Canada (DSA Canada) celebrated its annual Direct Sellers Day. Themed My Independent Spirit to highlight the resilience, creativity and entrepreneurial drive of independent sales consultants (ISC) across Canada, the event included the ISC Awards ceremony, which honored finalists in four categories: Rising Star, Mark of Distinction, Community Spirit, and Direct […]
The debate about what direct selling is and isn’t continues to evolve. As a channel, we have an immediate opportunity to redefine the business model and control the narrative. But do we know what we want to say?
The Direct Sellers Association of Canada (DSA Canada) announced it has awarded $16,000 in scholarships to four Canadian university students. This annual scholarship program was created to support the education of students connected to the direct selling industry.
The Direct Sellers Association of Canada unveiled a new brand identity celebrating the independent spirit of direct selling. The new logo was designed to capture “the essence of empowerment” and represent the association’s core principles of advocacy and ethical business practices, with varying shades of blue symbolizing trust, stability and professionalism.
Taking a brand international is a big step for any company. New markets mean new customers, expanded audiences and unique opportunities to try out products that might not be a fit for the original hometown fans. Not to mention, exposure to new cultures and ways of life can be inspirational for product development teams eager to serve the needs and wants of new demographics. Gaining ground internationally can add revenue and stockholder value and build traction abroad that can bolster the domestic team when sales at home turn stagnant.