Scentsy Hopes to Create a Snowball Effect of Generosity

Fragrance and home décor company Scentsy has enlisted its employees to inspire kindness. On Friday, April 27, to mark International Pay It Forward Day (April 28), owners Heidi and Orville Thompson gave every Scentsy employee $10 to go out in their communities and do a good deed.

This marked the eighth year the Thompsons have encouraged Scentsy employees to canvass their communities with kindness. And they challenged the 120,000 Independent Scentsy Consultants worldwide to participate as well.

The Meridian, Idaho-based company lists generosity as one of its core values, so it comes as no surprise that Heidi Thompson proclaimed International Pay It Forward Day as one of her favorite holidays.

“There can never be too much kindness in this world,” said Heidi Thompson, Scentsy’s president. “It doesn’t take much to brighten someone’s day, and yet the impact can be immeasurable. I love watching this radiate out as one person’s act of kindness gets passed on and on and on.”

In addition to the $10 in cash, each employee was given a small card that invited the recipient to pass on a good deed for someone else. Employees then shared their Pay It Forward experience online with #ScentsyPIF.