Saturday / January 28. 2023
menu-logo menu-logo
brand-logo
Subscribe
Subscribe
Saturday / January 28. 2023
  • Read
    • Daily News
      • Financial
      • Insights
      • U.S.
      • International
    • Digital Issue
    • Cover Stories
    • Feature Articles
    • Company Spotlights
    • Exclusive Interviews
    • Executive Announcements
    • Forward Thinking
    • For You | For Your Field
    • Working Smart
    • New Perspectives
    • From the Publisher
  • Listen & Watch
    • Direct Approach
    • Iconic Insights
    • The DSN Podcast
  • Attend
    • Direct Selling University
    • Global Celebration
  • Achieve
    • Global 100 List
    • CCR Program
    • Best Places to Work
    • Bravo Awards
    • Legends
  • Research
    • Digital Momentum Index
    • Stock Watch
    • Stock Ticker
    • Supplier Directory
    • Resources
  • Engage
    • Supporter Program
    • VIP Text Alerts
  • About
    • About DSN
    • Subscribe
    • Advertise
    • Store
    • Connect
  • Search
Subscribe

Red Aspen Takes Center Stage at Miss America Pageant

BY DSN Staff | September 17, 2018 | read / Daily News

Red Aspen, the Boise, Idaho-based beauty and cosmetics startup that offers false eyelashes for women, was center stage at the recent Miss America pageant held September 9 in Atlantic City, New Jersey.

Twenty-six of the pageant contestants took up the company’s offer to try its signature lashes. Seven of the final Top 10 contestants were recipients of Red Aspen’s gifts, including Miss New York Nia Franklin, who was crowned Miss America.

“The Red Aspen team gathered together to watch the competition on Sunday night and we were ecstatic when Nia Franklin won!” said Co-owner Amanda Moore. “Nia was one of the women we had the opportunity to talk with multiple times on Instagram. We were quickly won over by her charm and personality. We loved being tagged in her Instagram stories and following along as she prepared for the competition. Nia’s favorite lashes—and the ones she wore on ABC Sunday night—were the Red Aspen Reese Lashes!”

Red Aspen’s sudden rise can be attributed to the wave of interest among millennial women in wearing false eyelashes—which Pinterest predicted last December would be the top beauty trend of 2018—as well as the growth of women-owned businesses. According to data in American Express’s “2017 State of Women-Owned Businesses Report,” the number of women-owned businesses has increased 114 percent since 1997 and now accounts for 39 percent of all U.S. firms.

Red Aspen does not use traditional at-home product parties to sell its lashes and growing line of cosmetic products. Instead, sales reps produce Facebook Live pop-up parties that include eyelash images and application demonstrations. Brand ambassadors can choose a traditional direct selling model, bringing people on to their sales teams and advancing through the ranks by hitting monthly sales targets, or they can just sell the products, skipping the advancement and targets while earning sales commissions and free product.

“We wanted to take the idea of social sales and ‘millennialize’ it for a younger market,” Moore said.

The aspen in the Red Aspen refers to the Pando, a quaking aspen grove in Utah’s Fishlake National Forest that is thought to be the largest living organism in the world. “They look like they’re growing individually, but they share one root system,” Moore said. “We thought that was a great analogy for how we support each other.”

Posted in Daily News and tagged Amanda Moore, Atlantic City, Boise, contestants, Direct Selling, Direct Selling News, DSN, Facebook Live, false eyelashes, Fishlake National Forest, Genie Reese, Idaho, Jesse McKinney, Miss America, MLM, Multi-Level Marketing, New Jersey, Nia Franklin, Pando, Red Aspen, Reese Lashes.
Related Articles
MONAT Launches Operations in New Zealand  January 27, 2023

MONAT Launches Operations in New Zealand 

Read more
eXp Realty Partners with Realty.com  January 25, 2023

eXp Realty Partners with Realty.com 

Read more
Young Living Joins SharedSolar Program to Offset Energy Use  January 25, 2023

Young Living Joins SharedSolar Program to Offset Energy Use 

Read more
brand-logo
The News You Need.
The Name You Trust.
Subscribe

Breaking global news, emerging trends and powerful stories conveniently curated to help direct selling executives stay informed, engaged and a step ahead.

  • Read
  • Listen & Watch
  • Attend
  • Achieve
  • Research
  • About
  • Connect
5717 Legacy Drive
Suite 250
Plano, Texas 75024
info@directsellingnews.com
Copyright 2023 Direct Selling News | All Rights Reserved
  • Privacy Policy
  • Terms of Use
  • Advertise
  • Subscribe
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT