Red Aspen

If you look at the companies and industries that have been disrupted the most over the past five years, it has been from young companies who have forced bigger brands to not only take a look at their operations but start thinking more like beginners instead of experts. The same goes for the direct selling…

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Red Aspen, the Boise, Idaho-based beauty and cosmetics startup that offers false eyelashes for women, was center stage at the recent Miss America pageant held September 9 in Atlantic City, New Jersey. Twenty-six of the pageant contestants took up the company’s offer to try its signature lashes. Seven of the final Top 10 contestants were recipients…

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