There are no shortcuts to launching a startup and, in fact, there are more road blocks and obstacles than we could have even imagined. Our first and most memorable one came during our planning stages, when we had a name and a mission but no product yet.

The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.

How three young companies found remarkable success in five years or less.

Before they dreamed up their signature lashes, the founders of Red Aspen—Jesse McKinney, Genie Reese and Amanda Moore—established a mission for their new company, one that would guide every decision and every product: to inspire women to stand up, stand out and stand together by uniting passionate with purpose.

If you look at the companies and industries that have been disrupted the most over the past five years, it has been from young companies who have forced bigger brands to not only take a look at their operations but start thinking more like beginners instead of experts. The same goes for the direct selling […]

Red Aspen, the Boise, Idaho-based beauty and cosmetics startup that offers false eyelashes for women, was center stage at the recent Miss America pageant held September 9 in Atlantic City, New Jersey. Twenty-six of the pageant contestants took up the company’s offer to try its signature lashes. Seven of the final Top 10 contestants were recipients […]