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read / Company Spotlights

Company Spotlights provide in-depth profiles that cover the history, philosophy, philanthropy, growth, development and corporate culture of groundbreaking companies in the channel.

Betterware: Mexico’s New Direct Selling Giant
Company Spotlights
BY Sarah Paulk November 11, 2021
Betterware: Mexico’s New Direct Selling Giant
Betterware de Mexico is leveraging big data and its streamlined distribution center to become one of the most recognizable brands in Mexico and beyond.
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Pandemic Pushed Jordan Essentials Pushed Back
Company Spotlights
BY Beth Douglass Silcox October 30, 2021
Pandemic Pushed Jordan Essentials Pushed Back
But the old-school direct selling party plan, where Jordan Essentials firmly planted itself and grew for 20 years, looked increasingly vulnerable in light of the pandemic. “I felt that if we did not pivot, we were going to be in trouble,” states Bogart.
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Zyia Active: Built to Uplift and Inspire
Company Spotlights
BY Jenny Vetter October 21, 2021
Zyia Active: Built to Uplift and Inspire
The company was founded in 2017 around four pillars or priorities that continue to inspire the Bradleys and their team today: community, activity, uplift and light.
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Princess House: A New Roadmap for a Legacy Organization
Company Spotlights
BY Jenny Vetter September 25, 2021
Princess House: A New Roadmap for a Legacy Organization
For Princess House, the 2020 chaos was the perfect atmosphere to rethink, restructure and reorient the company, shifting course from several years of declining sales and scattered focus.
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Red Aspen: Standing Up, Standing Out and Standing Together
Company Spotlights
BY Jenny Vetter September 19, 2021
Red Aspen: Standing Up, Standing Out and Standing Together
Before they dreamed up their signature lashes, the founders of Red Aspen—Jesse McKinney, Genie Reese and Amanda Moore—established a mission for their new company, one that would guide every decision and every product: to inspire women to stand up, stand out and stand together by uniting passionate with purpose.
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Global Atomy Taking Off
Company Spotlights
BY Young-Min Lee August 22, 2021
Global Atomy Taking Off
Atomy has marked its presence in the global market. The direct selling company based in South Korea recorded global sales of $1.48 billion in 2020, up 13.85 percent from the previous year.
Read More
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