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Company Spotlights
Company Spotlights provide in-depth profiles that cover the history, philosophy, philanthropy, growth, development and corporate culture of groundbreaking companies in the channel.
Like so many companies launched in the last two decades, weight-loss leader Xyngular found hard-fought success in the face of adversity. The company was born in December 2009, on the heels of the global financial crisis. Just after its tenth year in business, the world screeched to a halt during the COVID-19 pandemic. But as Xyngular approaches its 14th birthday, the company has emerged from these challenges with both financial success and an even stronger sense of purpose. And that purpose is all about people, as Founders Rudy Revak and Marc Walker intended when they launched the company.
When ACTIVZ opened its doors in 2017, the Utah- based company defied convention and chose to focus exclusively on the Hispanic market by launching in Mexico. Founders David Brown and Ryan Thompson joined forces again after working together before to successfully build a large direct selling company.
Everyone loves a good glow-up. And as makeovers go, Zurvita’s is particularly extreme. Originally launched in 2008 to a room of 300 people, Zurvita began with service-based products. It was in 2011, when Zeal for Life was introduced, that Zurvita launched into exponential growth. Now nearly a decade later, despite management changes, a global pandemic and technology pitfalls, a new era of leadership with a united team and passionate field have prevailed and pivoted to take Zurvita on its next phase of success.
In recent years, many companies in the direct sales industry have evolved to reach the expanding categories of distributors today. They aim to attract the part timers, the side hustlers and the gig economy set, offering opportunities designed for any and everyone. But could the traditional distributor approach—one that encourages full-time attention to reach unlimited opportunity—be what the industry needs? Hy Cite CEO Paulo Moledo believes that it is.
New Zealand’s untouched wilderness, preservation efforts and focus on sustainability have generated a demand for its products around the world. Beyond its clean and green reputation, this island nation is known for its innovation and pioneering spirit, as Kiwis have creatively tackled the challenges of New Zealand’s isolated location in the world for over 183 years. New Image founder Graeme Clegg has captured both facets of the New Zealand story—purity and creativity—in the company he’s built over 40 years, sharing the power of New Image’s products and opportunity throughout the world.
Finding the balance of honoring and evolving is every legacy organization’s greatest challenge. With five decades of service to its name, LegalShield has found it, celebrating the essential legal services it’s given to more than 1.8 million members (4.5 million individuals) and finding new, innovative ways to serve them. With a new corporate brand, a newly appointed CEO and an exciting new vision, LegalShield has built fresh momentum for the next 50 years.
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