Launched | 2023
Headquarters | Connecticut
Product | Energy
Top Executive | Michael Fallquist, Founder & CEO
Energy expert and entrepreneur Michael Fallquist has brought sustainable energy solutions to communities across the country for much of his career. While he started his career in energy working for a company with a traditional business model, he quickly came to understand a different kind of power—the power of network marketing.
As a first-time entrepreneur with no network marketing experience, Michael launched Viridian Energy in 2009. It was an overnight success, selling clean energy and solar products to hundreds of thousands of customers within a few short years through a network marketing sales model.
“When I started my first business, Viridian Energy, I didn’t know the first thing about network marketing. At that point, I was a business school graduate who wrote a business plan, and network marketing was the distribution channel,” he explained. “Through that experience, I saw the perfect fit between energy and network marketing and, more importantly, that network marketing was so much more than a distribution channel. If done right—with a laser focus on products that are great for the customer and a community that attracts world-class entrepreneurs—then network marketing is the perfect vehicle for positive change.”
Michael is back in the energy network marketing industry with his new venture, Think+. “I was inspired to get back into energy network marketing because of the massive opportunity in community solar,” he said. “I’ve never seen a better energy product for the consumer—guaranteed savings of up to 30 percent on their electricity bill for up to 20 years—and it’s a great fit with deregulated electricity, as both products help customers control their energy costs.”
Experience+
Michael is leveraging his many years in the energy industry and his decade of network marketing experience in his current role as Chief Executive Officer of Think Energy and Think+, the company’s direct selling channel. Think+ launched in January 2023 and has enrolled over 8,000 independent Energy Advisors who share the company’s sustainable energy solutions to customers in 16 states and Washington, DC.
Traditionally, deregulated energy options and community solar are shared through direct mail or door-to-door salespeople, brief or high-pressure sales windows that don’t effectively capture the benefits of these alternatives. Think+ harnesses the power of network marketing, allowing Energy Advisors to share the better energy choices they’re enjoying personally through clean electricity or community solar power with friends, family and beyond.
Michael and his team have made both joining Think+ and building a business simple through an affordable enrollment fee and annual membership fees, no monthly fees and a straightforward, rewarding compensation plan.
“Everything we’re focused on is creating a different way to think about the industry,” he said. “We have a very simple approach with very low barriers to entry and a clear path for Energy Advisors to be successful, earning back their enrollment fee in many cases by simply enrolling their own home. It starts with our core electricity product, which is long-term price certainty for the consumer, married with this technology that unlocks value and empowers the customer to earn cash back. And then it’s on the community solar side with locked-in savings that they can earn month-over-month simply by enrolling in government-sponsored programs.”
Opportunity+
As more states deregulate electricity and new community solar markets open, Michael and Think+ are eager to introduce savings, sustainability and opportunity to customers through the company’s growing field of Energy Advisors. Powered by proprietary technology and well-capitalized with private equity investment, Think+ is positioned to thrive in the years to come.
“I’m so excited about the size of the opportunity,” Michael said. “With the community solar market in the early stages of development and our proprietary technology providing us with a competitive advantage in clean electricity, Think+ is well positioned to be a legacy company that will leave a lasting positive impact in the communities we serve and in the lives of our Energy Advisors. I could not be prouder of everything we’ve accomplished in the past year and look forward to a very bright future ahead.”
From the July/August 2024 issue of Direct Selling News magazine.
