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Company Spotlights provide in-depth profiles that cover the history, philosophy, philanthropy, growth, development and corporate culture of groundbreaking companies in the channel.
As USANA moved into 2020, the year started strong. A surprise, 100-day nutritional supplement review by the Chinese government had slowed their business in 2019. Still, they realigned their operational spend, invested in IT infrastructure, devised a new road map focusing on new categories, and started building momentum in their non-China markets.
“We were already experiencing quick momentum in quarters three and four in 2019, which carried over into 2020. We were very optimistic that we would see 2020 sales increase by 20 to 30 percent or even higher than the previous year,” recalls John Licari, Total Life Changes, chief operating officer.
Events—live, in-person events—create the heartbeat and culture of Prüvit. So, it was only logical that pre-planning for 2020 contained a huge dose of events, as the company’s excitement grew about expanding into more international markets; then, the world slammed shut in March.
In 2019, Princess House sales were in decline for the third year, and the company’s programs and communications strategies struggled to motivate or induce growth. Still, their discouraged field leaders remained loyal, and when three-months of evaluation wrapped at year’s end, Lynne Coté—part of the Board’s review—joined Princess House as president/CEO in January 2020.
With a worldwide listening tour, think-tank sessions and executive committee analysis behind them, Nature’s Sunshine embarked on a fast-track relaunch in 2019. By spring, CEO Terrence Moorehead says a new five-point global strategy was taking shape, and they spent the closing quarters that year filling in details.