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Company Spotlights provide in-depth profiles that cover the history, philosophy, philanthropy, growth, development and corporate culture of groundbreaking companies in the channel.
In recent years, many companies in the direct sales industry have evolved to reach the expanding categories of distributors today. They aim to attract the part timers, the side hustlers and the gig economy set, offering opportunities designed for any and everyone. But could the traditional distributor approach—one that encourages full-time attention to reach unlimited opportunity—be what the industry needs? Hy Cite CEO Paulo Moledo believes that it is.
New Zealand’s untouched wilderness, preservation efforts and focus on sustainability have generated a demand for its products around the world. Beyond its clean and green reputation, this island nation is known for its innovation and pioneering spirit, as Kiwis have creatively tackled the challenges of New Zealand’s isolated location in the world for over 183 years. New Image founder Graeme Clegg has captured both facets of the New Zealand story—purity and creativity—in the company he’s built over 40 years, sharing the power of New Image’s products and opportunity throughout the world.
Finding the balance of honoring and evolving is every legacy organization’s greatest challenge. With five decades of service to its name, LegalShield has found it, celebrating the essential legal services it’s given to more than 1.8 million members (4.5 million individuals) and finding new, innovative ways to serve them. With a new corporate brand, a newly appointed CEO and an exciting new vision, LegalShield has built fresh momentum for the next 50 years.
Founded in 2005 by direct sales veterans Ørjan and Hilde Sæle, Zinzino is tackling one of the biggest shortfalls of the health and wellness industry—proof. Of the thousands of nutritional systems, supplements and products on the market, surprisingly few have proven results. Many companies may point to lab testing or clinical trials, but Zinzino’s founders expected more. Alongside their portfolio of nutritional supplements, weight management products and scientific skincare, the company offers innovative blood testing to provide customers with personalized data they can use to spend their wellness dollars wisely.
Greg Provenzano, Robert Stevanovski, Tony Cupisz and Mike Cupisz dreamed up ACN at that fateful meeting 30 years ago. They all came to the table with significant direct sales experience, so they knew what they loved about the industry and what their previous opportunities were lacking. And, most importantly, they also knew what their dream company would stand for.
The family launched NICE de Mexico in 1996, with a vision to share their jewelry collection through independent distributors looking to build their own businesses. Today, the next generation of the Litchi family is growing the company by expanding into new international markets, while still preserving the handcrafted quality and exclusive designs NICE is known for.