Marrying Network Marketing with Social Influence
Launched | 2022
Headquarters | Tampa, FL
Products | Digital, Beauty & Wellness
Top Executive | Kristina Kajic, Founder & CEO
When Kristina Kajic launched Bella Grace in 2022, she knew the key to its success would be the ability to blend the best of multiple worlds into one comprehensive package—a package that combined a generous compensation plan with the ability to simply monetize social influence.
She believed existing opportunities in the marketplace didn’t appeal to the up-and-coming entrepreneurs who lived their lives on social media. “People wanted what they saw every day, the ability to monetize their passion online through social media platforms. Bella Grace and our new initiative, influencingU were born through the quest to marry the high appeal of monetizing social media and the high-reward compensation plans of network marketing.”
The Right Tools in the Box
Kristina recognized that training on how to monetize social media was available but expensive—sometimes up to $6,000 for a course—putting it out of reach for most people looking for a side gig. Additionally, many of these existing training programs were out of date, creating the need for influencingU. “Social media moves at lightning speed. influencingU is a digital subscription platform with both live and prerecorded video training from influencers who have and continue to grow and monetize their social media platforms successfully.”
influencingU is available in multiple languages with live educators and also through artificial intelligence (AI)-assisted translation. It’s not exclusively tied to Bella Grace, so any network marketer or business that wants to sell on social media can subscribe to get relevant, current training at a much more attractive, attainable price point.
It’s a modern approach that empowers today’s direct sellers. “Our success has been born of not only understanding but accepting that the way network marketing field growth has occurred over the past five—or even 25—years no longer appeals to people. By looking at what does appeal to them, we were able to create a hybrid of network marketing and social influencer models that works,” Kristina explains.
Kristina started Bella Grace Global with no direct marketing field experience, but she did have a front row seat watching events all over Europe. “My solution was to reach out to the channel’s top field consultants and hire a team with vast experience on the corporate side of the channel from some of the most respected talents in direct selling.”
At Bella Grace, it’s more than just having the right people, they’ve also developed the right products. In addition to the influencingU digital product, the company offers unique wellness products. For example, Bella Grace’s Elixir was originally promoted strictly for its ability to restore collagen, but the product’s anti-inflammatory benefits are also in
high demand. Elixir was formulated by a familiar and well-respected face in direct selling, Dr. Mark Miller. “Dr. Miller has extensive experience with the direct selling channel but more importantly is globally respected as a formulator. The product is incredibly effective and essentially non duplicatable,” Kristina shared.
Since their domestic launch in 2022, Bella Grace has enjoyed massive geographic expansion. In 2024 they opened Canada, Australia and the 27 countries of the European Union. Plans are in place to launch in Asia in 2025. “Recruiting is at an all-time high right now with the opening of the EU. Our retention depends on a strong compensation package, products people can be passionate about as well as engagement recognition and healthy leader mindsets.”
A Modern Approach
Those more traditional components of direct selling are getting a modern twist at Bella Grace. The company has increased the number of its incentive trips for a shorter, more inclusive reward cycle, and they are constantly looking at new and different ways to recognize and reward the field. Personal development is also important to Kristina, and she strives to make it available to the field at all levels of success. “Mindset is one of the key categories on influencingU. Our field can earn their subscription to the platform and have full access to these mindset training programs for free.”
Bella Grace Global is excited about the impact they are making in the beauty category and their ability to bring it to the world through influencingU. As Kristina shares, “Influencer marketing currently has the highest appeal of any model. Helping others optimize that is part of our mission.”
From the December 2024 issue of Direct Selling News magazine.
