Market America Worldwide announced it has completed a sale of the SHOP.COM domain name to Shopify. The company’s brands, products, technology and UnFranchise Business will now be consolidated under one reimagined MarketAmerica.com. The new site is built on Shopify and marks what it calls a “significant milestone in the company’s digital evolution and the beginning of a new chapter.”

Herbalife India announced a partnership with the Indian Olympic Association and will serve as the Official Nutrition Partner for the Indian contingent of athletes participating in the 20th Asian Games. Herbalife described the collaboration with the IOA as a reflection of their shared commitments to strengthening the support ecosystem for Indian athletes and will utilize nutrition as a vital part of preparation, recovery and performance for these athletes.

FARMASI hosted its three-day FARMASINERGY 2026 event in Miami, welcoming influencers and leaders from around the world. Attendees experienced immersive and high-energy FARMAFIT workout classes and were introduced to the FARMAFIT holistic lifestyle system that combines fitness, nutrition, education and community support.

Vorwerk announced a new Brand Space at its Wuppertal-Laaken research, development and production site, featuring a visitor center and brand experience world that will serve as a central point of contact for advisors, employees and external guests. The expansion is part of what Vorwerk calls “targeted investments in the future of the site,” and is a way for the company to bring together its people, business model, products, history and future to tangibly illustrate its Strategy 2030 plan.

The US Direct Selling Association (DSA) hosted its annual DSA Awards, an event that recognizes DSA member companies who support independent sellers, work to improve industry best practices and strengthen their local communities. This year, 20 DSA member-company executives and Fellows from the Direct Selling Education Foundation served as judges and bestowed the honors.

Sunrider International was honored at the Health & Wellbeing Awards, a competition that celebrates “standout products” in the beauty, health, food, fitness and wellbeing sectors.