With decades of expertise in supply chain operations, manufacturing, distribution and innovative product development, David Chung brings a career’s worth of experience that he’s ready to put to work in service of his vision for Amare.
David Chung has spent his career building successful beauty and personal care companies from the ground up, launching and leading globally recognized brands for more than thirty years. In December of 2023, his path led him into a new industry, as he purchased mental wellness company Amare Global and became its official owner and chairman.
Founded in 2017, Amare Global launched as “The Mental Wellness Company®,” specializing in nutritional supplements designed to support the full spectrum of wellness by focusing on the relationship between the microbiome and the gut-brain axis (GBX). Today, Amare offers a range of products for the whole family, with award-winning solutions for nutrition, gut health, mental fitness, personal care and more.
The cornerstone of Amare’s product line is its flagship product MentaBiotics®, a patent-pending product that contains another patent-pending ingredient that is a proprietary blend of clinically validated probiotics, prebiotics and phytobiotics formulated to support optimal mental wellness through the gut-brain axis. MentaBiotics is a key product in Amare Happy Juice®, a very popular daily drink designed to target gut-brain axis, boost mood and motivation and optimize neurotransmitters such as serotonin, dopamine and GABA.
A Comprehensive Approach
During his time in the beauty industry, David witnessed a shift in focus from simple, exterior beauty to the ingredients that enhance beauty from the inside out. He sees Amare’s commitment to mental wellness in a similar light, as the company works to bring mental wellness to the forefront of consumers’ minds.
“David has effectively communicated his vision for Amare to both the company and its field leaders,” said Oliver Dibblee, Amare’s Chief Growth Officer. “His vision is for Amare to become the largest mental wellness company in the world, and he has inspired the organization to work towards this ambitious goal.”
With decades of expertise in supply chain operations, manufacturing, distribution and innovative product development, David brings a career’s worth of experience that he’s ready to put to work in service of his vision for Amare.
Since December 2023, he’s handled inventory shortages, resolved shipping challenges and made impactful changes to customer service and the customer experience. And while much of this tactical work is familiar to David, working in the direct selling space presents a learning curve.
“It’s very, very different than all the businesses that I have built in the past because I’ve built companies in a very traditional way,” he shared. “Direct selling is more purpose driven; you’re helping other people to become successful. It’s not traditional business thinking. You need to have hope, a vision for the future and what could be, where in my past it’s more delivering numbers. And so, it’s a lot more fun, but a lot of work. But I think it’ll be fun doing it.”
David is eager to bring his deep experience in product development to Amare and is excited to work with the company’s innovative product development team to create new, powerful products—including formulations that can address his own priorities when it comes to health.
“As I get older, being healthy is one of the most important things in life,” he said. “It gives me new energy to learn about this area and how I can bring more interesting products that really work. For me personally, as I travel, I’ve had issues sleeping because of different time zones. And so, can we create a product that helps me sleep well naturally? These are things I would love to work on together with my scientists. That gives me energy. The passion makes me younger again.”
As he dives into the direct selling industry and finds ways to apply all that he’s learned along his extensive entrepreneurial path, David is honored to both learn and lead in this newest chapter of Amare’s story. He speaks with the grounded insight of a time-tested leader, honored to share what he’s learned with his new hardworking team, but there’s a youthful enthusiasm he brings to this next challenge that lights up his eyes as he shares.
“It’s almost like a little boy went into a Lego house and built something,” he laughed. “It’s that kind of excitement. I came into Amare with so many things to fix, and so many things to do. It’s a lot of work, but at the same time, it’s an excitement that I’ve got all these things to do for the next five to ten years.”
From the July/August 2024 issue of Direct Selling News magazine.
