Founded | 2017
Headquarters | New Jersey
Top Executive | Fa Park, Founder
Product Category | Beauty & Personal Care Products
Color Street founder Fa Park revolutionized the modern manicure when he brought the idea he’d been refining for nearly twenty years to market in 2007. His breakthrough, 100 percent nail polish strips that replaced all the mess of traditional polish, forever changed the beauty industry. Ten years later, Fa launched a new way to share his creation with even more customers by entering the network marketing industry with Color Street. Today, Color Street is a global name, with new product lines, an expanding international footprint and—of course—bold new nail designs, research and creativity.
Nonstop Innovation
Innovation is everything at Color Street. Fa spent 30 years perfecting a product that would upend the nail polish industry, choosing to keep his creation proprietary and building a company inspired by its possibilities. His years of persistence and creativity set the standard for all that Color Street would become and is still becoming. Today, his commitment to innovation continues to drive Color Street to new heights.
“Innovation fuels everything we do at Color Street,” he shared. “Expanding our product lines was a natural progression and allowed us to utilize our deep understanding of quality, color, effects and pigments. Innovative ingenuity drives the development of all new products, ensuring we remain at the forefront of the beauty industry.”
Color Street launched in 2017 with a series of bold, beautiful nail strips and a team of passionate Stylists ready to share them. Fast forward seven years to today’s Color Street, a global beauty brand offering cosmetics and hand and nail care products, in addition to a constantly expanding collection of its flagship line of nail strips. The company’s expertise and patented innovations in color technology inspired the cosmetic line that launched in 2022, which includes richly pigmented lipsticks, lip liners, mascara and gel eyeliners in colorful shades like olive, amethyst and bronze.
But it’s Color Street’s groundbreaking nail strips that continue to sell out time and again. Color Street’s in-house design and manufacturing teams are constantly launching new designs, to the delight of both Stylists and customers.
“We’re distinguished by our unparalleled capacity and capability to produce new, unique nail strips in any quantity and design we desire,” Fa explained. “We have a unique product that launched an entire new beauty category. Our nail polish strips are made 100 percent in the United States, and we completely own both the manufacturing and distribution process—we can launch new nails each week.”
Color Street Stylists have sold over 100 million nail strips, earning over $820 million in Stylist commissions.
Critical Transformation
Shortly after its launch, Color Street experienced explosive growth that required Fa and his team to make crucial changes to nearly every corner of the business. Since 2019, the company has completed top-to-bottom overhauls of internal processes, implementing digital modernizations and completely reforming its recognition programs.
“We initiated a comprehensive evaluation and made strategic adjustments throughout our company,” Fa shared. “It was a learning experience, but we valued the new direction and it created a more balanced and supportive structure for our field.”
While many companies were grappling with the challenges of 2020, Color Street was managing an intense season of growth and making plans for international expansion that launched in 2021. The company first expanded its global sales force into Canada, followed by Germany in 2023. Today, Color Street remains headquartered in the United States, but now has additional lab and research and development teams in South Korea, as well as product development partners in Canada, France, Germany and Italy. This global network of labs develops luxury formulas and a pipeline of new, exciting products.
Today, Stylists enjoy a lucrative compensation plan, personalized recognition programs and customized incentives that keep the field engaged—not to mention a constantly expanding product line they can share with customers. With new nail strip designs to share weekly that are easily demonstrated both in person and via social media, Stylists quite literally have beautiful products right at their fingertips.
This summer and fall, Stylists will have the opportunity to share the company’s latest products in various locations across Europe and North America with Color Street’s Color Pop Tour. The summer events in Europe debuted the newest hand and nail care products, while the fall events in select locations across Canada and the United States will offer interactive activities, including a customizable nail bar.
“We keep developing new product lines with a creative culture,” Fa shared. “We always strive to be different, especially as the sales landscape changes. We see the most excitement in products that create a brilliant and bright culture and community. Many Stylists have said they love our culture and that is why they join.”
The Next Evolution
From the growing pains of its first years in the network marketing space, to navigating 2020 and its aftermath, Color Street and its Stylists have thrived on the innovation and creativity that Fa and his team have led with. The company is stronger than ever, with thoughtfully upgraded processes and platforms ready to take Color Street into its next evolution.
New products are on the horizon, including Color Street’s exclusive, patent-pending tri-flora complex Melt Away cleansing balm. Its cosmetic line is expanding as well, with new eye makeup selections launching this month, featuring high-impact color eyeshadow palettes, ultra-precise brow pencils and premium eye makeup brushes.
Stylists can share these new products, as well as the entire Color Street collection, through new CRM tools, including shareable wishlists– a feature that enables the field to create customized shopping experiences for customers and enhance new customer acquisition.
More digital transformation is underway as the company works to gather data-driven insights and intelligence; refocuses on business tools; and enhances communications channels to support its growing field.
Fa’s determination and resilience are woven into the fabric of Color Street and continue to inspire the company and its Stylists to pursue what’s next with these qualities.
“Over the last few years, the global business environment has changed,” Fa explained. “Amidst significant change and uncertainty around recent company announcements, we are thrilled to be fully dedicated to this channel. Our Mission and Vision statements are not empty words, they represent the promise I have made to every current and future Stylist. I am proud of our employees for proactively moving forward and so proud of our partnership with our Stylist community.”
From the September 2024 issue of Direct Selling News magazine.
