Launched | 2020
Headquarters | Florida
Products | Health & Wellness
Top Executive | Aspen Emry, Founder & CEO
Launching a new startup into an arena already saturated with competition—some of whom are already struggling to survive—is risky. To do so only months into a worldwide pandemic…even more so. But, with an undeniable amount of faith, Aspen Emry and her husband, Brent, did just that when they launched Bravenly Global in 2020.
As a teenager, Brent ran the family business after his father passed away. Aspen was a schoolteacher then spent some time as a stay-at-home mom before being introduced to network marketing.
That experience gave her a powerful vision for the future. Aspen found focusing on people and their successes in the workplace to be extremely rewarding in the same way she had found fulfillment shaping the young minds of her students.
“I started in the field and learned so much about leadership, duplication, systems, consistency and persistence,” she explained. “But most of all, I learned that people are the most important piece of the puzzle.”
Built to Last
As important as serving others is to Aspen and her family, she knew Bravenly Global also had to provide a unique opportunity to the field. “We started with a super strong compensation plan with plenty of money on the front end to stay highly competitive; plenty of residual in the middle; and plenty of depth and pieces of the plan that would reward people for developing others and creating leaders.”
Aspen is a true believer in the power of the traditional relationship marketing model. For her, it was the ideal option for launching her vision into the world. But she also wanted to make Bravenly an opportunity that would appeal to a new generation perhaps less interested in team building. That’s why she built an affiliate piece into the compensation plan right from the start.
It’s a structure where everyone can find success on their own terms and in their own time. “People see early payouts, residual earnings and leadership money. All efforts at all levels are rewarded really well,” she shared.
The health and wellness space has struggled post pandemic with some companies fighting for survival. Bravenly Global, on the other hand, has thrived—thanks to their strong social media presence; crave-worthy, impactful products; and a simple yet thorough onboarding and training process.
And it doesn’t stop there. “From coaching groups, to push groups, to pre-made content, deep dive training and onboarding training, we have all that and then some,” Aspen said. “We offer robust field support so that our leaders can work their personal businesses, build relationships and connect with their teams.”
It’s a message Bravenly has been taking on the road. In-person events are a huge driver of the Bravenly success story. The Emry family will travel to 20 cities this year, hosting multiple large and small events in each. Aspen also attends team retreats where she spends time connecting with small groups of 10 to 20 people. This year there have also been hundreds of “Sip and Socials” which serve as networking opportunities and an introduction to Bravenly.
Craveable Products
With a team of naturopathic doctors and formulation scientists behind them, the products at Bravenly Global take center stage. “We consider ourselves a lifestyle brand. We want to level up your current health experience and not have people settling for less than feeling the best they can at any age,” Aspen explained.
But it’s also about an experience that bonds people together and builds intense brand loyalty. “People see and feel a result from the products, but they also connect in our online communities to share their experiences. We’ve found that they even upsell themselves by trying new products they learn about through the online groups.”
The revenue results speak for themselves. In 2021, Bravenly Global’s first full year of operation, they produced $1.5 million in sales. Second year sales increased to $8 million. By the end of 2023 sales rose significantly to $19 million and—with numbers only in through June 2024—Bravenly’s sales have already surpassed 2023’s total.
Aspen is excited about the future. She’s been disappointed to see companies recently leave the channel but remains firm in her commitment to and belief in network marketing.
With exceptional products and exceptional people in place, Bravenly’s potential for future growth is unlimited. “People will always buy great products, and people crave relationships and connection,” she explained. “Provide those things and pay people well—and they will grow right along with you.”
From the September 2024 issue of Direct Selling News magazine.
