FARMASI hosted its three-day FARMASINERGY 2026 event in Miami, welcoming influencers and leaders from around the world. Attendees experienced immersive and high-energy FARMAFIT workout classes and were introduced to the FARMAFIT holistic lifestyle system that combines fitness, nutrition, education and community support.
Vorwerk announced a new Brand Space at its Wuppertal-Laaken research, development and production site, featuring a visitor center and brand experience world that will serve as a central point of contact for advisors, employees and external guests. The expansion is part of what Vorwerk calls “targeted investments in the future of the site,” and is a way for the company to bring together its people, business model, products, history and future to tangibly illustrate its Strategy 2030 plan.
The US Direct Selling Association (DSA) hosted its annual DSA Awards, an event that recognizes DSA member companies who support independent sellers, work to improve industry best practices and strengthen their local communities. This year, 20 DSA member-company executives and Fellows from the Direct Selling Education Foundation served as judges and bestowed the honors.
Sunrider International was honored at the Health & Wellbeing Awards, a competition that celebrates “standout products” in the beauty, health, food, fitness and wellbeing sectors.
The Direct Selling Association hosted its annual advocacy event, Direct Selling Day on Capitol Hill, bringing 105 participants representing 15 companies, 26 states and 59 congressional districts to share their stories of entrepreneurial independence. Of the 105 attendees, 87 were independent direct sellers who explained to lawmakers why they chose direct selling over traditional employment and who asked for legal protections for that choice.
inCruises announced new partnerships with AmaWaterways and Emerald Cruises that will expand its product portfolio to include river cruises.
At its annual global convention, dōTERRA celebrated a decade of growth, wellness, community and impact in Canada. dōTERRA Canada has become one of the company’s thriving markets, with more than 360,000 monthly orders from customer accounts and more than 700 women relying on dōTERRA as their primary source of income.
Following the grand opening of a new US headquarters in Allen, Texas, Omnilife announced a new $130 million manufacturing facility in Jalisco. The company’s current plant in El Salto is operating at a reported 94% capacity and employs 650 people who work in three shifts.
Direct selling has created flexible opportunity for millions of people and delivered real products to real customers for generations. The overwhelming majority of companies and independent representatives operate with integrity. Protecting that reputation means being able to prove it, and that requires seeing what is actually happening in your field.
Vorwerk announced a new AI-powered Cookidoo Assistant to provide inspiration and guided cooking for users. With this new assistant, the Cookidoo function makes it easier to search and find recipes, compare options, plan meals and find answers to a wide range of cooking and recipe questions.
LR Health & Beauty has entered into a long-term strategic partnership with Dr. Juccheim. As a company, Dr. Juccheim offers what LR Health & Beauty is calling “different yet complementary” areas of expertise, particularly science-based expertise in the field of longevity, as well as product development and innovation.
At its 2026 General Manager Symposium, 4Life welcomed corporate leaders from 25 markets on five continents to hear from 4Life Founder David Lisonbee, President and CEO Danny Lee, Chief Sales Officer Preston Richards, Chief Scientific Officer Dr. David Vollmer, Chief Marketing Officer Brian Gill and more.