Farmasi announced plans to officially launch operations in South Korea in 2027. As part of the expansion, Farmasi is supporting the market with localized product and marketing strategies, education and training resources, community-building initiatives for Farmasi influencers and market-specific digital platforms.

Herbalife Ltd. announced a $250 million share repurchase program expected to generate sustainable free cash flow and provide an additional avenue for long-term value. Herbalife stated that this program will provide “additional flexibility to opportunistically repurchase shares when management and the board believe doing so represents an attractive use of capital.”

For the third consecutive year, Nu Skin Enterprises Inc. has been named the world’s number one company for beauty and wellness device systems. The recognition, given by global market research and data analytics company Euromonitor International Ltd., honors Nu Skin’s portfolio of beauty and wellness devices.

Plexus Worldwide wrapped its Summer Wellness Tour, making 219 stops in 22 states and one territory as part of its summer-long event. Featuring two Plexus Wellness Bar travel trailers, the event spanned 15,559 miles and reached more than 15,300 attendees with opportunities to learn more about the brand’s gut health and microbiome products as well […]

Tupperware Brands Corporation announced plans for a strategic global sourcing center, located in Singapore. The new center will host a number of critical roles, including sourcing, category management, quality, product development engineering, data entry, product and regulatory standards, purchasing, research and design and sustainability, and will serve as a critical component to the company’s supply chain optimization and organization as it supports expansion into new categories and channels.

After nearly 100 episodes and three years of conversations with some of the direct selling channel’s most respected leaders, the Shift podcast has evolved into something new: What’s Working in Direct Selling, hosted by industry coach, consultant and author Rob Sperry.

LifeVantage Corporation announced its financial results for the fourth fiscal quarter and full fiscal year 2026. Revenue during the fourth fiscal quarter was $42.4 million, down 23.1% year-over-year, with an adjusted EBITDA of $2.7 million. Net income per diluted share was $0.10, compared to $0.15 per diluted share in the year-ago period.

Under the leadership of Mark Chen, General Manager Mary Kay China and Hong Kong, Mary Kay announced an acceleration of its business transformation in the region, stating that the company is entering the “next chapter of digital-first beauty and growth.”

Social commerce gives brands the opportunity to meet customers where they already are. People spend hours on social platforms discovering products, watching demonstrations, reading and watching reviews and deciding what they want to buy. Platforms such as TikTok have simply shortened the distance between those activities and the transaction. Discovery, recommendation and purchase can now happen in the same place. That creates a significant opportunity. But capturing it requires us to evolve without losing sight of what made this model work in the first place.

Medifast, Inc., the parent company of Trilivy, has established the Medifast Metabolic Health Institute, bringing rigorous research and evidence-based education to its approach to metabolic health. Through the institute, Medifast will gather its clinical research, scientific expertise and educational resources under a single body to support its belief that everyone deserves access to the science, education, tools and support necessary to achieve optimal metabolic health.

Retail has spent years pursuing greater efficiency. Artificial intelligence is accelerating that transformation by making shopping faster, more personalized and increasingly automated. Yet as those capabilities become available to everyone, they become less distinctive. When every retailer has access to similar technology, competitive advantage shifts away from automation itself and toward something much harder to replicate: human connection.

In direct selling, change isn’t simply a strategic decision made in a boardroom. It’s something experienced by thousands of independent entrepreneurs whose businesses, confidence and income are tied to the decisions we make as corporate leaders. That’s why I’ve come to believe that the greatest challenge facing our industry isn’t learning how to innovate. It’s learning how to build organizations that can absorb change without losing trust.