Transformative Move Unites Industry-Leading Technologies to Set New Standards in E-Commerce Excellence
Fluid, an e-commerce and mobile app platform at the forefront of AI and digital transformation in the direct sales industry, announced the acquisition of NOW Tech, a prominent direct selling mobile application company. This strategic acquisition marks a significant milestone in Fluid’s mission to reshape the future of direct sales through state-of-the-art technology and unparalleled client success.
Fluid specializes in delivering a modern digital transformation platform tailored specifically for direct sales, including e-commerce solutions, AI tools, advanced messaging, front-end development, sales and marketing support, cutting-edge mobile solutions, and more. Fluid will collaborate closely with NOW Tech’s existing customers to ensure a smooth transition to an enhanced mobile platform and offer the opportunity to take advantage of cutting-edge digital transformation tools within Fluid’s platform. The acquisition underscores Fluid’s commitment to developing a solution for the next generation of direct sales organizations alongside NOW Tech’s owner, Stuart Johnson, whose industry knowledge and experience are invaluable assets to providing transformational solutions to direct sales companies around the world.
“We are incredibly excited to welcome Stuart Johnson and the NOW Tech team to the Fluid family,” said Mike Tingey, Fluid CEO. “Stuart’s extensive expertise in the direct sales industry and his deep understanding of the issues facing today’s direct sales CEOs align perfectly with our mission to build a sales and marketing front office exclusively for direct sales. Together, we will continue to push the boundaries and deliver exceptional solutions for our clients.”
Stuart Johnson, owner of NOW Tech, expressed his enthusiasm for the partnership: “I had several opportunities to sell NOW Tech, but I chose Fluid because their solutions are the future of the direct sales industry. I am thrilled to join Fluid and contribute to their vision of providing a better experience for our clients and help direct sales companies excel in this digital age.”
Fluid’s comprehensive suite of solutions enables direct sales companies to focus on their strengths while Fluid handles the rest. With modern e-commerce and AI solutions, Fluid eliminates the need for costly internal developers, delivering stunning front office experiences that surpass traditional back office solutions. Fluid’s intuitive tools allow companies to customize every pixel of their website, from banners and popups to chat boxes and lead capture forms, without requiring front-end developers.
Fluid also provides real-time web analytics for actionable insights, allowing companies to make informed decisions and optimize performance instantly. Designed to integrate seamlessly with preferred back office providers, Fluid creates a more intuitive shopping experience for customers and distributors, driving conversions and simplifying recruiting.
Moreover, Fluid empowers direct sellers, affiliates, and influencers with robust omnichannel marketing solutions, enabling cohesive and impactful campaigns that resonate with audiences and support sales goals. Fluid’s white-glove services ensure a seamless, stress-free experience with tailored assistance and support every step of the way.
With this acquisition, Fluid is poised to set new standards in direct sales technology, providing innovative solutions that empower entrepreneurs worldwide to thrive. The Fluid team will be in attendance at the DSU Fall event in September in Irving, Texas, ready to connect with direct selling executives.
