Fluid, the We-Commerce platform built for direct selling and relationship-based commerce, announced the completion of a $15 million funding round led by Vess Pearson, Aptive Environmental Co-Founder and CEO, who will now join Fluid’s board of directors. Alex Bean, Divvy Co-Founder, also participated in the funding round, along with strong follow-on investment from existing investors, which the company stated reflects sustained confidence in the company’s future, the product’s progress and the size of the market opportunity.

The impact of artificial intelligence took center stage at DSU Spring 2025. As one of four breakout sessions at Direct Selling University Spring 2025, the AI Workshop, hosted by DSU Founder and CEO Stuart Johnson, remained a highlight, blending corporate and third-party perspectives on AI’s practical applications. Featured speakers included Peter Griscom (Mannatech), Deb Bursley […]

Fluid, a digital transformation provider within the direct sales industry, announced the acquisition of Think Box, a software development company specializing in web development, executive dashboards and back-office solutions.

Fluid, an e-commerce and mobile app platform at the forefront of the AI and digital transformation in the direct sales industry, announced the acquisition of NOW Tech, a leading direct selling mobile application company. This strategic acquisition marks a significant milestone in Fluid’s mission to reshape the future of direct sales through state-of-the-art technology and unparalleled client success.