Fluid, the We-Commerce platform built for direct selling and relationship-based commerce, announced the completion of a $15 million funding round led by Vess Pearson, Aptive Environmental Co-Founder and CEO, who will now join Fluid’s board of directors. Alex Bean, Divvy Co-Founder, also participated in the funding round, along with strong follow-on investment from existing investors, which the company stated reflects sustained confidence in the company’s future, the product’s progress and the size of the market opportunity.

Fluid, a digital transformation provider within the direct sales industry, announced the acquisition of Think Box, a software development company specializing in web development, executive dashboards and back-office solutions.

Fluid, an e-commerce and mobile app platform at the forefront of the AI and digital transformation in the direct sales industry, announced the acquisition of NOW Tech, a leading direct selling mobile application company. This strategic acquisition marks a significant milestone in Fluid’s mission to reshape the future of direct sales through state-of-the-art technology and unparalleled client success.