Herbalife Ltd. announced it has entered into an agreement to acquire 100% of the assets of Pro2col Health LLC and Pruvit Ventures, Inc. It will now also have a 51% controlling ownership interest in Link BioSciences Inc.
Pro2col, a health and wellness digital application company, uses individual biometrics to provide personalized nutrition recommendations and deliver tailored health and longevity protocols, while Link BioSciences uses proprietary technology to process biometrics, biomarkers, lifestyle data and DNA to formulate nutritional supplements for customers.
A beta rollout of the Pro2col technology platform is expected to be available to select Herbalife distributors during the third quarter of this year with a full US release planned for Q4.
“By acquiring and leveraging Pro2col’s personalized digital technology, along with Link BioSciences’ manufacturing capabilities, Herbalife will be providing our expansive network of distributors with unique opportunities to expand their customer base through a personalized health, wellness and nutrition platform,” said Stephan Gratziani, Herbalife President and incoming CEO. “These investments further accelerate our vision to modernize our business and represent a belief in our business model that better positions us to become the world’s premier health and wellness company, community and platform.”
Herbalife’s acquisition of Pruvit’s assets will expand its health and wellness offerings with a new product category. Pruvit will continue to operate independently under its current ownership for up to two years, during which Herbalife can launch ketone products.
The transactions are expected to close in the second quarter of 2025 and will cost approximately $25-$30 million, with additional conditional payments based on future performance. Herbalife’s partnership with soccer legend Cristiano Ronaldo will support the further development of the Pro2col platform.
“For 45 years, Herbalife has been committed to providing science-backed health and wellness products and a successful business opportunity,” Gratziani said. “We’re excited about these acquisitions and partnership with Cristiano Ronaldo, which will propel Herbalife into its next chapter of growth.”
