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Wednesday / May 14. 2025
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Herbalife CEO Sits Down with Pruvit and Pro2col Leaders for Candid Conversation
Herbalife CEO Sits Down with Pruvit and Pro2col Leaders for Candid Conversation
Herbalife CEO Stephan Gratziani sat down with Blake Mallen, Herbalife Chief Strategy Officer and President of Pro2col, and Brian Underwood, Co-Founder and CEO of Pruvit, for a candid conversation about Herbalife’s acquisition of Pruvit, and what their collaboration will mean for the future of their respective businesses.
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Herbalife Reports Q1 2025 Financial Results
Herbalife Reports Q1 2025 Financial Results
Herbalife Ltd. announced its financial results for the first quarter of 2025. Net sales during the quarter reached $1.2 billion, a 3.4% year-over-year decrease, with a net income of $50.4 million.
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Herbalife Acquires Assets of Pro2col and Pruvit
Herbalife Acquires Assets of Pro2col and Pruvit
Herbalife Ltd. announced it has entered into an agreement to acquire 100% of the assets of Pro2col Health LLC and Pruvit Ventures, Inc. It will now also have a 51% controlling ownership interest in Link BioSciences Inc.
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Prüvit Reverts to 100% Founder Ownership
Prüvit Reverts to 100% Founder Ownership
Prüvit Founders Brian Underwood, Chris Harding and Terry LaCore announced the reacquisition of the company in a $107 million transaction. This decision is part of the founders’ stated strategy to “return to the fundamentals” and described the move as “setting the stage for a legacy that will thrive for years to come.”
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7 Top Takeaways for Executives from DSU Fall 2023
7 Top Takeaways for Executives from DSU Fall 2023
As always, DSU was jam-packed with amazing content from amazing speakers. My notebook was crammed with all kinds of great ideas, helpful stats and interesting approaches worth considering for my own business. I learned something new from every single presenter.
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In Memoriam: Legendary Distributor and Influencer Jessie Lee Ward
In Memoriam: Legendary Distributor and Influencer Jessie Lee Ward
Jessie Lee Ward, an ambassador and corporate executive for Prüvit, passed away September 16, 2023 after a brief and valiant fight against colon cancer.
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Building your Own Unicorn
Building your Own Unicorn
How to find, develop, encourage and promote your budding viral superstars. If there is one constant refrain in today’s direct selling channel, it’s change.
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DSU Fall 2022:  Lessons for an Evolving channel
DSU Fall 2022: Lessons for an Evolving channel
Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.
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Cracking the Amazon Code
Cracking the Amazon Code
Let’s be real, if your product is not on Amazon, customers think you’re weird. Amazon is not where the world is going—the world and consumers are already there.
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Direct Selling University 2022
Direct Selling University 2022
The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.
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Lessons Learned from Old School Marketing
Lessons Learned from Old School Marketing
 core of the direct selling industry will always be the field of independent sales and marketing distributors, leveraging traditional marketing channels can still be effective ways to build a brand, increase name recognition, foster community partnerships and generate excitement and engagement throughout distributor field.
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Top Shelf: How Direct Selling’s Leading Brands Stack Up Against Retail
Top Shelf: How Direct Selling’s Leading Brands Stack Up Against Retail
Thankfully, direct sellers have made impressive strides in recent years, and some companies are truly changing the narrative by taking ownership and course correcting toward more customer centricity, better efficacy and next-level customer experience initiatives.
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