Prüvit Founders Brian Underwood, Chris Harding and Terry LaCore announced the reacquisition of the company in a $107 million transaction. This decision is part of the founders’ stated strategy to “return to the fundamentals” and described the move as “setting the stage for a legacy that will thrive for years to come.” A founder ownership model is also expected to help the company strengthen its market position and increase its ability to innovate and deliver customer value.
“We are thrilled to announce that we are bringing Prüvit back to its roots,” Underwood said. “This reacquisition is not just a business decision but a step towards honoring the legacy that Prüvit has created and ensuring its continued impact in the future.”
The brand will continue to be supported by the LaCore ecosystem, with its capabilities, expertise and capital.
