With the benefit of time and distance, 2020 sales numbers and some hindsight, these industry leaders take a short, retrospective look inside their companies during a year like no other. In so doing, they help the direct selling industry re-think crises while telling the stories of how their teams met disruptive challenges and leveraged 2020’s new business reality to create a renewal that re-energized their field organizations and helped solidify their growth trajectories for 2021 and beyond.

Events—live, in-person events—create the heartbeat and culture of Prüvit. So, it was only logical that pre-planning for 2020 contained a huge dose of events, as the company’s excitement grew about expanding into more international markets; then, the world slammed shut in March.