2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.

We’ve compiled a few of the most impactful and easily implemented ideas shared on our podcast and turned it into this Brand Equity Playbook—your comprehensive guide for building a bigger, better and more valuable brand.

More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.

How Prüvit’s apparel strategy creates a unique culture. Branded gear can be a terrific way for direct selling companies to increase exposure and facilitate culture throughout the field. Today’s effective strategy has evolved from slapping some logos on shirts to creating well-planned and well-executed campaigns. Branded apparel is no longer just for the most enthusiastic field distributors. Direct selling companies with successful strategies create apparel that distributors genuinely want.

As the classic sales and marketing rule goes, “Tell them what it DOES, not what it IS.” The core of that principle is built on the fact that customers are looking for solutions to their problems.

With the benefit of time and distance, 2020 sales numbers and some hindsight, these industry leaders take a short, retrospective look inside their companies during a year like no other. In so doing, they help the direct selling industry re-think crises while telling the stories of how their teams met disruptive challenges and leveraged 2020’s new business reality to create a renewal that re-energized their field organizations and helped solidify their growth trajectories for 2021 and beyond.

Events—live, in-person events—create the heartbeat and culture of Prüvit. So, it was only logical that pre-planning for 2020 contained a huge dose of events, as the company’s excitement grew about expanding into more international markets; then, the world slammed shut in March.