U.S public direct selling companies are enjoying a profitable year through the first nine months of 2018.
Four billion-dollar companies—Herbalife Nutrition (up 11%), Nu Skin (up 23.7%), Primerica (up 13%) and USANA (up 14.9%)—are on track to surpass net sales from 2017. The other billion-dollar US company, Tupperware, is experiencing lower than usual sales for the year (down 6.2%).
Of the other public companies, two have already surpassed 2017 totals. Medifast, parent company of OPTAVIA, has achieved $355.1 million through the first nine months, surpassing its 2017 total of $301.6 million. Medical Marijuana Inc, parent company of Kannaway, has achieved $44.3 million in the first nine months—up from $17.5 million in Q3 of 2017—thanks to the booming cannabidiol (CBD) market.
Two companies with fiscal 2018 calendar years already ended both surpassed 2017 totals. LifeVantage achieved $203 million in 2018 compared to $200 million in 2017. Educational Development Corporation, parent company of Usborn Books & More, achieved $111.9 million, up from $107 million 2017.
Two companies, Mannatech (down 0.6%) and Natural Health Trends (down 0.8%), are both slightly below their net sales compared to the first three quarters of 2017.
Avon Products Inc., established in the US but now headquartered in London, is up slightly (2.4%) from the first three quarters of 2017.
