Strouds Luxury Linens, the California-based linens e-tailer, recently announced that Jeffrey Reigle, CEO of Regal Ware, Inc. and recent inductee into the Direct Selling Association Hall of Fame, has joined its board of directors.
Reigle will begin his duties in mid-September.
“I’ve known Jeff Reigle and his family for years and couldn’t be more pleased to have him join the board,” said Jeff Stroud, CEO of Strouds Luxury Linens. “He has distinguished himself in the direct sales industry, which is one of several selling platforms we are pursuing. He’s also shown great enthusiasm for our brand and I have no doubt he will enhance our business.”
Stroud began the company in late 2016, offering products in 2017 under a controlled-growth strategy. Currently, Strouds has an e-commerce website and social media platforms focused on affinity groups, with a larger public marketing launch slated for 2019. Recruiting board of advisors and board members with category and vertical industry experience has been a startup strategy and a key factor in Reigle joining the board.
“I see tremendous opportunity for Strouds today and in the future,” said Reigle. “Given the Strouds pedigree and its strategic plans for the future, I believe I can contribute in a way that is synergistic and will breed success.”