Young Living Essential Oils has promoted Lori Burgher to regional president of North America following a strong footprint in Canada.
Burgher has played a critical role in helping the Lehi, Utah-based essential oils company enhance the member experience in Canada with new sales tools and innovative ways to resolve pain points quickly, which resulted in a 55 percent increase in sales.
“Lori is an entrepreneur at heart,” said Jared Turner, Young Living president and chief operating officer. “Her passion to lead and mentor leaders in our membership to build meaningful relationships with their customers has contributed to explosive growth in Canada last year. She has a unique ability to approach marketing and problem solving with creative gusto, and I have no doubt that she will continue to help Young Living meet its business initiatives and continue to grow in North America.”
Before being named general manager of Canada, Burgher joined Young Living in 2016 as director of marketing and communications, where she substantially increased sales, social engagement and brand recognition across the Canadian marketplace. With more than 23 years of sales and marketing expertise, Burgher previously held several positions with Travel Alberta and creative agencies that supported SunRype and Honda Motor Company.