Photo: Amway Artistry at New York Fashion Week
Perfect Corp., a San Jose, California-based developer of the YouCam Makeup app, has initiated a global partnership with direct selling giant Amway for the launch of a mobile application to enhance the consumer shopping experience for their beauty brand Artistry.
Through the use of YouCam Makeup’s award-winning augmented reality (AR) beauty try-ons, Artistry can now connect and engage with its salesforce and consumers in a new way. The instant true-to-life trials simplifies the shopping experience allowing consumers to discover and experiment with products through a tap of their phone.
“We are thrilled to partner with Artistry to elevate their customer shopping journey by integrating YouCam technology to best serve their customer needs,” said Alice H. Chang, CEO of Perfect Corp. “YouCam’s AR and AI innovations will help Artistry connect and engage with consumers in a faster, convenient, and more effective way, driving sales and creating an all-together better customer shopping experience.”
The Artistry Virtual Beauty App experience features more than 150 global makeup SKUs, which shoppers can test, discover and purchase instantly, along with the brand’s best-selling skincare products. Personalized skincare product recommendations based on user skin concerns will be available through the integration of YouCam’s artificial intelligence technology and the Artistry skin assessment.
“The Artistry Virtual Beauty App is a fun and engaging way to bring an entirely new experience to how our Amway Business Owners try, share and sell Artistry products,” said Kelli Templeton, vice president of global beauty for Artistry. “Partnering with YouCam puts the beauty counter right in the hands of our business owners and their customers for personalized beauty recommendations.”
The global rollout will launch in Korea this month, with Japan, Thailand and United States markets to follow throughout 2018. The Artistry Virtual Beauty app can be downloaded for free in the App Store and Google Play.
Founded in 1958 by an entrepreneurial husband and wife team, the Artistry™ portfolio features skincare, makeup, and holistic beauty solutions that are infused with nature, perfected by science and personalized for each woman’s individual needs.