Resilience was the overarching theme of direct selling around the world in 2023. Following jarring supply chain disruptions in 2020, 2021 and 2022 that sent companies scrambling to keep inventory stable and source raw ingredients and packaging components, 2023 delivered elevated global inflation of 7 percent and ongoing conflicts that impacted a number of markets. In spite of this, […]
Global retail sales grew 1% over the past four years. According to this year’s annual report from the World Federation of Direct Selling Associations (WFDSA), the direct selling channel saw a 2.3% year-over-year decrease in global sales in 2023, amounting to $167.6 billion. While this was a decline, it is still above pre-pandemic sales levels in 2019.
The World Federation of Direct Selling Associations (WFDSA) released its annual publication detailing the specific results and data surrounding the trends and dynamics within the direct selling industry, as well as global, regional and country-specific results.
In many ways, 2020 was an uninvited guest who overstayed their welcome into 2021. Three previous fiscal quarters of widespread lockdowns and hiding from COVID gave way to a year of adaptation for the global direct selling industry. Direct sellers across the globe emerged into the sunlight to face ever-changing, mid-pandemic operational environments and in some markets, post-pandemic business climates that brought fairly large swings in sales performance—some for the better and some for the worse.
The World Federation of Direct Selling Associations (WFDSA) reported global direct sales of $186.1 billion in 2021. With the exception of China, which saw a 1.5% increase, worldwide retail sales increased 3.3% year-over-year.
The World Federation of Direct Selling Associations hosted its first ever virtual World Congress. Hosted by DSA Thailand, the event attracted more than 1,273 delegates from 49 countries, government officials, academics and media.
The World Federation of Direct Selling Associations (WFDSA) announced the results of the year ending December 31, 2020. Total global direct sales reached $179.3 billion and grew 5.8 percent year-over-year (with the exception of China, which increased 2.3 percent).
Nu Skin President Ryan Napierski has been appointed chairman of the Advocacy Committee for the World Federation of Direct Selling Associations (WFDSA). Napierski will lead the organization’s efforts to advocate on behalf of the direct selling industry to key external stakeholders. “We look forward to benefitting from Ryan’s leadership and ability to develop innovative strategies […]
The World Federation of Direct Selling Associations (WFDSA) announced that Roger Barnett, chairman and CEO of Shaklee, will serve as the organization’s chairman through October 2023. Barnett assumes the role of chairman from Magnus Brannstrom, CEO and president of Oriflame. “It is an honor and privilege to serve the direct selling industry as chairman of […]
(This article appeared on forbes.com.) Amid a fast-changing global landscape marked by constant disruption, there are certain industries that have proven to be resilient in the face of change. One such sector is the direct selling industry which started more than a century ago with young men going door to door to sell products. Fast forward […]
Tips for improving the front-end user experience—and other best practices from our gig economy competitors. At the 2019 Direct Selling Association (DSA) Annual Meeting during the Growth & Outlook Breakout Workshop, a DSA Research committee member said, “A startling statistic for our industry is that it takes a customer an average of 13 clicks to […]
A source close to DSN is reporting that the Chinese government is conducting random checks to ensure companies selling wellness products in China are complying with the terms that came out of the 100-day freeze that ended in April of this year. The DSN source added that it’s not strange for the government to follow […]