LifeVantage CEO Darren Jensen was recently elected to the Board of Directors of the Direct Selling Association (DSA), the national trade association representing the direct selling industry and advocates on behalf of its 200-plus member companies. The board consists of 22 industry leaders who serve as officers and directors, as nominated and elected by their peers. Jensen…

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Record global sales, China inches closer to eclipsing the U.S., and emerging markets gain strength. In 2017, global direct selling recorded US$189.6 billion (2017 constant U.S. dollars) in estimated retail sales—a 1.6 percent increase over 2016. — and up nearly $20 billion since 2014, resulting in a 3.7% compound annual growth rate over the 3-year period…

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Seeking Regulatory Clarity

This Sidebar is part of the August 2018 Cover Story Continuous and transparent communication about how direct selling works and its value has prompted greater understanding by governments and the public around the world, Tamuna Gabilaia, executive director and COO, WFDSA, says. Offering this education ensures more favorable operating environments for distinguished and credible direct…

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In this issue: List of Top 100 Companies DSN Welcomes Executives and Guests to its Global 100 Evening of Celebration Global Good: Why Direct Selling Succeeds Beyond Our Borders 5 Best Practices for Making It Work in the Global Market Frequently Asked Questions about the Global 100 Ranking Bravo Legacy Award: D. Gary Young: A…

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WFDSA

The World Federation of Direct Selling Associations (WFDSA), the leading international non-governmental organization representing direct selling industry worldwide as a federation of national Direct Selling Associations, yesterday released business results for 2017. According to WFDSA: Global estimated retail sales for 2017 were $189.6 billion, a 1.6% increase over 2016. Compound annual growth rate for the…

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European Union Flag

USANA, a Salt Lake City, Utah-based cellular nutrition company, has announced its upcoming European expansion. On June 20, 2018, the company will open in Romania, Germany, Italy and Spain, increasing its global footprint from 20 to 24 markets worldwide. “Further expansion of USANA in Europe broadens our international reach, and we couldn’t be more excited,” said USANA CEO Kevin…

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Click here to order the December 2017 issue in which this article appeared. In This Issue:The Most Influential Women in Direct SellingBringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven WorldSticking to a Winning Business ModelLeading with Passion and CommitmentLaunching New Products and SegmentsRecruiting and Retaining the FieldDirect Selling Icons Since 2011, participation…

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Oriflame CEO and President Magnus Brännström

The World Federation of Direct Selling Associations (WFDSA), a global trade organization representing more than 60 national direct selling associations, recently announced that Oriflame CEO and President Magnus Brännström will serve as the organization’s Chairman through October 2020. Brännström assumes the role of Chairman from Doug DeVos, President of Amway. “I am very honored and…

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Never before has the industry seen a global environment filled with this much opportunity. More people than ever want a life that allows them to work when and where they want. Consumers are buying quality products that help them look and feel more confident. And people are increasingly seeking experiences that connect them to others…

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This is a special section of the August, 2017 Cover Story article. Data Released on Pilot Basis in 2016 Seeking a clearer picture of the direct selling salesforce, U.S. DSA and WFDSA embarked on new research to characterize the motivations of people involved in direct selling. U.S. DSA President Joseph Mariano says the channel became increasingly…

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