USANA, a Salt Lake City, Utah-based cellular nutrition company, has announced its upcoming European expansion. On June 20, 2018, the company will open in Romania, Germany, Italy and Spain, increasing its global footprint from 20 to 24 markets worldwide. “Further expansion of USANA in Europe broadens our international reach, and we couldn’t be more excited,” said USANA CEO Kevin […]
Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and […]
The World Federation of Direct Selling Associations (WFDSA), a global trade organization representing more than 60 national direct selling associations, recently announced that Oriflame CEO and President Magnus Brännström will serve as the organization’s Chairman through October 2020. Brännström assumes the role of Chairman from Doug DeVos, President of Amway. “I am very honored and […]
Never before has the industry seen a global environment filled with this much opportunity. More people than ever want a life that allows them to work when and where they want. Consumers are buying quality products that help them look and feel more confident. And people are increasingly seeking experiences that connect them to others […]
This is a special section of the August, 2017 Cover Story article. Data Released on Pilot Basis in 2016 Seeking a clearer picture of the direct selling salesforce, U.S. DSA and WFDSA embarked on new research to characterize the motivations of people involved in direct selling. U.S. DSA President Joseph Mariano says the channel became increasingly […]
Sustained Growth Expands Global Direct Sales $25.7 Billion In 4 Years While direct selling is a niche channel for distributing goods and services, each year more and more companies are discovering the power that can be unleashed through an independent salesforce tapping into personal networks. Where door-to-door sales and in-home parties fueled the growth in […]