Oriflame announced its recapitalization transaction was successfully executed. With this completed, the company now has the opportunity to restructure is debt and capital structure. New financing terms, which include updated loan and bond arrangements, will now be in place, which Oriflame believes will strengthen its balance sheet and support its long-term operations.

The company stated its role as a Brand Sponsor for the film is a way to continue deepening its culturally relevant partnerships, and that Andini’s film, which explores themes of resilience, hope and community values, aligns and reflects its own beliefs and mission.

Oriflame announced that it has successfully obtained the necessary number of bondholder consents to approve amendments to its outstanding debt as part of its recapitalization plan.

Oriflame announced its financial statement for the third quarter of 2025. The company recently concluded an agreement with its creditors and shareholders for a recapitalization of its capital structure and an extension of its revolving credit facility to June 2029, as well as a significant de-levering of its balance sheet. The company expects these terms […]

Oriflame released its first Beauty & Wellbeing Report. The study examined the role beauty plays in enhancing emotional wellbeing, self-confidence and daily self-care for 3,500 participating women from seven countries.

Oriflame announced its financial results for the first half of 2025. Euro sales during the second quarter fell 10% to $156 million with an adjusted EBITDA of $2.2 million.

Oriflame celebrated its 58th anniversary this week. A beauty company launched in 1967 by brothers Jonas and Robert af Jochnick and their friend Bengt Hellsten, Oriflame built its foundation on helping entrepreneurs capture their potential through social selling and unique beauty products inspired by nature.

We asked companies of all shapes and sizes to nominate the young corporate standouts who are poised to become the next generation of legendary direct selling executives. We were incredibly impressed with the achievements, ambitions and abilities of the nominees. And, after meeting them, we believe the future of the channel is in very good hands. Congratulations to the 2025 DSN 40 under 40!

Oriflame announced it will be expanding its Personalized Wellness Pack product line into two new European markets: the Czech Republic and Romania.

Oriflame announced its first-ever Beauty Bus Tour as part of a UK campaign to connect with local consumers. This new tour will allow for an immersive experience that provides customers with a way to explore and try the company’s extensive range of skincare, makeup, fragrance and wellness products.

Oriflame announced its financial results for the first quarter of 2025. Euro sales during the quarter declined by 7% to $165.3 million, while adjusted EBITDA represented a $1.14 million loss.

The Direct Selling Association in the United Kingdom (DSA UK) named the finalists for the Corporate Awards that will be honored at the Association’s Diamonds of Direct Selling Awards on May 1st. This award ceremony recognizes outstanding achievements of member companies and their distributors.