Oriflame announced its financial results for the first quarter of 2025. Euro sales during the quarter declined by 7% to $165.3 million, while adjusted EBITDA represented a $1.14 million loss. Adjusted net profit was $7.38 million with an operating loss of $8.17 million.
The company pointed to continued improvement in year-over-year sales progression, even though sales remained below totals from 2024, which impacted its overall EBITDA. Restructuring efforts have lowered administrative expenses and the company’s Beauty Community Model (BCM), which is now present in 48 markets, represented more than 80% of the group’s sales. Oriflame is optimistic about the encouraging trend in the BCM and its member segment sequential growth.
Near the end of the quarter, in March, the company, its shareholders and a consortium of bondholders representing more than 91% of the outstanding notes reached an agreement that will significantly reduce the group’s existing debt and interest costs and will inject additional capital. This recapitalization is expected to reduce the company’s uncertainties about its ability to continue operating.
Oriflame ended the quarter with a cash balance of $63.81 million, down from $70.3 million at the beginning of the quarter.
