Individual brands always acknowledge the importance of reputation. When induvial brands use the same channel of distribution, they collectively form a brand.

The Direct Selling Associations of the U.S., Canada and Australia recently recognized Al Bala, Mannatech President and CEO; Jenny Messenger, Mannatech Executive Director; and Vida Achundsada, Operations Manager for Mannatech Canada for their years of experience, insight, leadership and service to the direct selling industry.

4 Reasons for Direct Selling Optimism Post-Pandemic Direct selling demonstrated its resilience in a challenging environment in the last year achieving record highs in sales, sellers and customers in the U.S. As the U.S. economy continues its recovery from the pandemic, a continued rapidly evolving retail and labor market provides opportunities and challenges for direct selling, […]

The World Federation of Direct Selling Associations (WFDSA) announced the results of the year ending December 31, 2020. Total global direct sales reached $179.3 billion and grew 5.8 percent year-over-year (with the exception of China, which increased 2.3 percent).

The resilience that direct selling affords individuals—as consumers or distributors—has been our foundation for more than a century, and so it will remain. The pandemic has provided clear evidence that the name “direct selling” still reflects a positive force for consumers, sellers, individual sellers, and the country.

A good reputation is the intangible but key ingredient for any company seeking to drive growth. And while it can’t be purchased, companies who fail to heavily invest in building it won’t survive.

The Direct Selling Association (DSA) released an official statement following an announcement by the Federal Trade Commission (FTC) and the state of Arkansas that accuses Blessing Loom of being a pyramid scheme. In its statement, the DSA said the situation “highlights the value of and need for strong anti-pyramid laws and enforcement.”

The Direct Selling Association (DSA) and its Board of Directors announced it has selected the incoming officers and directors for the upcoming 2021-2022 Association year.

Scentsy’s Co-CEOs Heidi and Orville Thompson, the husband-and-wife team who have led Scentsy since purchasing the company in 2004, were inducted into the Direct Selling Hall of Fame on Tuesday, June 8, 2021.

The direct selling industry’s trade association, the United States Direct Selling Association (DSA), released the results of its 2020 Direct Selling Growth and Outlook Survey, revealing 13.9% growth in the industry and $40.1 billion in U.S. retail sales during the year. “America is forever changing, no more so than during the last year,” said Direct […]

These past months have provided us with time—some might argue too much time—to consider who we are: our history, the legacies we’ve carried forward, and how we are poised to drive ahead. Across the decades, we have called direct selling different things. At times we have referred to direct selling as an “industry.” More recently, […]

In early January 2020, none of us could have foretold what the year would bring for society and the global community. DSA set our agenda: one that would continue to build direct selling’s reputation as a consumer protection champion. Events and education sought to uncover new opportunities for driving the direct selling channel’s rejuvenation through […]