The Direct Selling Association (DSA), the national trade association for direct selling companies, held its annual Capitol Hill Initiative virtually this year, allowing independent direct sellers to attend congressional meetings through video calls.

The association emphasized its commitment to business ethics, consumer and salesperson protection, as well as self-regulation for the entire direct selling channel. The DSA also reinforced that it requires all DSA members to adhere to its stringent DSA Code of Ethics, which prohibits pyramid schemes and false or misleading income claims. 

AS DIRECT SELLERS and other businesses begin the careful process of emerging from the limits of the last eighteen months, the Direct Selling Association (DSA) is also starting to cautiously shift toward a more in-person world after 18-months of virtual advocacy and education interaction.

At DSA, our focus over the last year and a half has been to ensure member companies have the information they need to move through the chaos brought on by the pandemic.

The Direct Selling Association (DSA) announced its support of the Preserving Direct Seller Independence Act of 2021 H.R. 5038. The legislation introduced by Representatives Tim Walberg and Henry Cuellar would “clearly define direct sellers as independent contractors under the Fair Labor Standards Act (FLSA) consistent with the Internal Revenue Service Code.”

Selling Self-Regulatory Council (DSSRC) has referred ByDzyne, a direct selling company that sells products in the health and wellness, technology, beauty and travel categories, to the Federal Trade Commission (FTC) for possible enforcement action.

Crazy, tumultuous, unpredictable, challenging and in some cases accelerating—all these describe 2020. For the global direct selling industry, it was a year of phases unfolding differently in regions and countries around the world, depending upon a number of factors associated with the severity of COVID, governmental response to it, market readiness and the infrastructure capability of the global supply chain.

Individual brands always acknowledge the importance of reputation. When induvial brands use the same channel of distribution, they collectively form a brand.

The Direct Selling Associations of the U.S., Canada and Australia recently recognized Al Bala, Mannatech President and CEO; Jenny Messenger, Mannatech Executive Director; and Vida Achundsada, Operations Manager for Mannatech Canada for their years of experience, insight, leadership and service to the direct selling industry.

4 Reasons for Direct Selling Optimism Post-Pandemic Direct selling demonstrated its resilience in a challenging environment in the last year achieving record highs in sales, sellers and customers in the U.S. As the U.S. economy continues its recovery from the pandemic, a continued rapidly evolving retail and labor market provides opportunities and challenges for direct selling, […]

The World Federation of Direct Selling Associations (WFDSA) announced the results of the year ending December 31, 2020. Total global direct sales reached $179.3 billion and grew 5.8 percent year-over-year (with the exception of China, which increased 2.3 percent).

The resilience that direct selling affords individuals—as consumers or distributors—has been our foundation for more than a century, and so it will remain. The pandemic has provided clear evidence that the name “direct selling” still reflects a positive force for consumers, sellers, individual sellers, and the country.