I know that who we are as direct sellers has not changed: our community’s resilience has given us even greater strength, and together we look toward the horizon of what is yet to come.

IT’S HARD TO BELIEVE that school has been in session for more than a month. DSA, too, has been in back-to-school mode as we continue our webinar series that has reached 5,000+ executives during the past year.

The U.S. Direct Selling Association (DSA), in its 2021 Growth & Outlook Study, reported a predicted growth between 4%-7% for the channel in 2021. With this forecast, direct selling retail sales are expected to reach between $41.7 billion and $42.9 billion, a record high for the industry.

The Direct Selling Association (DSA), the national trade association for direct selling companies, held its annual Capitol Hill Initiative virtually this year, allowing independent direct sellers to attend congressional meetings through video calls.

The association emphasized its commitment to business ethics, consumer and salesperson protection, as well as self-regulation for the entire direct selling channel. The DSA also reinforced that it requires all DSA members to adhere to its stringent DSA Code of Ethics, which prohibits pyramid schemes and false or misleading income claims. 

AS DIRECT SELLERS and other businesses begin the careful process of emerging from the limits of the last eighteen months, the Direct Selling Association (DSA) is also starting to cautiously shift toward a more in-person world after 18-months of virtual advocacy and education interaction.

At DSA, our focus over the last year and a half has been to ensure member companies have the information they need to move through the chaos brought on by the pandemic.

The Direct Selling Association (DSA) announced its support of the Preserving Direct Seller Independence Act of 2021 H.R. 5038. The legislation introduced by Representatives Tim Walberg and Henry Cuellar would “clearly define direct sellers as independent contractors under the Fair Labor Standards Act (FLSA) consistent with the Internal Revenue Service Code.”

Individual brands always acknowledge the importance of reputation. When induvial brands use the same channel of distribution, they collectively form a brand.

The Direct Selling Associations of the U.S., Canada and Australia recently recognized Al Bala, Mannatech President and CEO; Jenny Messenger, Mannatech Executive Director; and Vida Achundsada, Operations Manager for Mannatech Canada for their years of experience, insight, leadership and service to the direct selling industry.

4 Reasons for Direct Selling Optimism Post-Pandemic Direct selling demonstrated its resilience in a challenging environment in the last year achieving record highs in sales, sellers and customers in the U.S. As the U.S. economy continues its recovery from the pandemic, a continued rapidly evolving retail and labor market provides opportunities and challenges for direct selling, […]

The Direct Selling Association (DSA) released an official statement following an announcement by the Federal Trade Commission (FTC) and the state of Arkansas that accuses Blessing Loom of being a pyramid scheme. In its statement, the DSA said the situation “highlights the value of and need for strong anti-pyramid laws and enforcement.”