
Industry experts weigh in on whether private equity is worth the risk. Before Beautycounter’s billion‑dollar valuation, a partnership was forming behind the scenes that was expected to launch the company into even higher stratospheres. The Carlyle Group, a private equity firm, was courting the clean beauty brand’s founder Gregg Renfrew with promises of increasing brand awareness and bolstering its […]

When Gregg Renfew, the founder behind clean beauty brand Beautycounter, sold her company and controlling stake to private equity firm Carlyle Group in 2021, she described the experience as akin to winning the lottery.

Last month, Beautycounter Founder Gregg Renfrew announced that she was buying her company back from private equity firm Carlyle Group. Renfrew announced that the new company is now expected to launch in late 2024.

Beautycounter founder Gregg Renfrew, who sold her company to the private equity firm Carlyle Group in a $1 billion dollar deal in 2021, has purchased the clean beauty line this week. Renfrew exited the company’s executive team in 2022, remaining on the board of directors, before returning as CEO in January.

Beautycounter announced it is extending its mission of clean, safe product development to the fragrance market.

Since its launch in 2013, Beautycounter has been on a mission to make skin care and cosmetics products safer for consumers. This month marks the one-year anniversary of the federal Modernization of Cosmetics Regulation Act (MoCRA) and the passage of four state laws, which Beautycounter and its community strongly advocated for by sending more than […]

DSN recognizes—for the first time ever—a group of innovative trailblazers, whose contributions push their companies’ trajectories upward, while reshaping the direct selling channel for the rest of us. More than two dozen companies answered the call to nominate their most accomplished achievers under the age of 40, who exemplify the kind of leadership skills and innovation that best represents the future of the direct selling channel.

Beautycounter announced a new partnership with retailer Ulta Beauty where a selection of Beautycounter products, including fan favorites like All Bright C Serum and Dew Skin Tinted Moisturizer, will now be available in 500 Ulta Beauty retail stores across the U.S. and online at Ulta.com.

Beautycounter, known for its clean beauty products, has launched a text action campaign to advocate for key changes to the Food and Drug Administration Safety and Landmark Advancements Act.

2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.

Beautycounter will launch a four-episode livestream shopping series in partnership with Klarna, a retail bank, payments and shopping service.

Beautycounter continued its advocacy efforts in the charge to seek cosmetic reform during two days of virtual lobbying with key Senators and Representatives. Joining the beauty brand were members of the company’s Scientific Advisory Council and a group of businesses led by Beautycounter who work together to pass health-protective laws in the beauty industry, called the Counteract Coalition.