A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth…

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Cosmetics

For the first time in decades, the House of Representatives is shining a light on making cosmetics safer. Last Wednesday, the Subcommittee on Health of the Committee on Energy and Commerce held a hearing entitled “Building Consumer Confidence by Empowering FDA to Improve Cosmetic Safety.” The hearing focused on legislation being introduced to help protect…

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Gregg Renfrew

Beautycounter Founder and CEO Gregg Renfrew testifies as an expert witness in a congressional hearing on cosmetic reform. Renfrew has tirelessly advocated for cosmetic reform in both Washington, D.C. and state capitols since Beautycounter launched in early 2013. The House Energy and Commerce Committee, Subcommittee on Health held a hearing on cosmetic reform, Wednesday, December…

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Natural Cosmetics Act

Counter Brands, LLC., parent company of Beautycounter announced it will endorse the Natural Cosmetics Act. The bill, introduced by Congressman Sean Patrick Maloney (D-New York.), is the first legislation introduced in the U.S. that sets clear guidelines for the use of the word “natural” and “naturally derived” on personal care products. The bill sets a strong…

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Gina Boswell

Counter Brands, LLC, parent company of Beautycounter, announced the appointment of Gina Boswell to its Board of Directors, effective immediately. Most recently, Boswell served as president, Customer Development, Unilever North America; prior to that, she was CEO, Unilever UK & Ireland and executive vice president, Personal Care, North America. Boswell has also held senior leadership positions with other global companies,…

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Gregg Renfrew

Beautycounter Founder & CEO Gregg Renfrew will be one of six honorees recognized by Cosmetic Executive Women (CEW) with its first-ever Female Founder Awards. CEW, the leading organization for beauty industry professionals, will present the awards on Wednesday, March 20, to recognize six entrepreneurs for their passion, leadership and innovation. The Female Founder Awards were created…

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Personal Care Products Safety Act

Counter Brands, LLC., parent company of Beautycounter, announced it will endorse the Personal Care Products Safety Act. The bill, introduced by Senators Dianne Feinstein (D-Calif.) and Susan Collins (R-Maine), takes a significant step toward updating the current regulatory structure governing cosmetics and skin care products. It calls for the U.S. Food and Drug Administration (FDA) to regulate the safety of…

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Glossy, a beauty blog that explores fashion and beauty through the lens of technology, recently keyed in on a few direct sellers who are taking innovative approaches to peer-to-peer selling. A recent Glossy article mentioned Beautycounter, New Avon and Avon Products Inc., all three of which have launched new initiatives in the past year to enhance the…

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Goldman Sachs is recognizing Beautycounter Founder and CEO Gregg Renfrew as one of the 100 Most Intriguing Entrepreneurs of 2017 at its Builders + Innovators Summit in Santa Barbara, California. Goldman Sachs selected Renfrew as one of 100 entrepreneurs from multiple industries to be honored at the two-day event. Renfrew founded Santa Monica, California-based Beautycounter…

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