Klarna, the leading global payments and shopping platform,  announced a partnership with Beautycounter, the leader in safer skin care and cleaner cosmetics. The partnership will enable customers to shop for the products with financial flexibility through Klarna’s four equal, interest-free installments. It will also further expand Klarna within the beauty category and offer customers additional…

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Ana Badell

After a successful pop-up strategy with Target back in 2016, Beautycounter wants more and Sephora will provide the opportunity beginning next month. The agreement includes a digital-first launch of 11 products, including best-selling items such as All Bright Vitamin C Serum and Overnight Resurfacing Peel. After the online-only campaign gets underway on July 7, the products will debut in…

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On Wednesday, the House Energy and Commerce Committee’s Subcommittee on Health voted on a bill to update cosmetic safety laws, which have largely stood unchanged since 1938. The vote reflects consumer demand for more government oversight of chemicals commonly used in personal-care products. The vote passed in the subcommittee and awaits two more key votes…

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Beautycounter has been named to Fast Company’s prestigious annual list of the world’s Most Innovative Companies for 2020 as #1 in the beauty category. This marks the third year Beautycounter has received the honor of being included on this list, which honors the businesses making the most profound impact on both industry and culture. This year’s MIC…

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A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth…

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Cosmetics

For the first time in decades, the House of Representatives is shining a light on making cosmetics safer. Last Wednesday, the Subcommittee on Health of the Committee on Energy and Commerce held a hearing entitled “Building Consumer Confidence by Empowering FDA to Improve Cosmetic Safety.” The hearing focused on legislation being introduced to help protect…

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Gregg Renfrew

Beautycounter Founder and CEO Gregg Renfrew testifies as an expert witness in a congressional hearing on cosmetic reform. Renfrew has tirelessly advocated for cosmetic reform in both Washington, D.C. and state capitols since Beautycounter launched in early 2013. The House Energy and Commerce Committee, Subcommittee on Health held a hearing on cosmetic reform, Wednesday, December…

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Natural Cosmetics Act

Counter Brands, LLC., parent company of Beautycounter announced it will endorse the Natural Cosmetics Act. The bill, introduced by Congressman Sean Patrick Maloney (D-New York.), is the first legislation introduced in the U.S. that sets clear guidelines for the use of the word “natural” and “naturally derived” on personal care products. The bill sets a strong…

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Gina Boswell

Counter Brands, LLC, parent company of Beautycounter, announced the appointment of Gina Boswell to its Board of Directors, effective immediately. Most recently, Boswell served as president, Customer Development, Unilever North America; prior to that, she was CEO, Unilever UK & Ireland and executive vice president, Personal Care, North America. Boswell has also held senior leadership positions with other global companies,…

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