Beautycounter, known for its clean beauty products, has launched a text action campaign to advocate for key changes to the Food and Drug Administration Safety and Landmark Advancements Act.
2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.
Beautycounter will launch a four-episode livestream shopping series in partnership with Klarna, a retail bank, payments and shopping service.
Beautycounter continued its advocacy efforts in the charge to seek cosmetic reform during two days of virtual lobbying with key Senators and Representatives. Joining the beauty brand were members of the company’s Scientific Advisory Council and a group of businesses led by Beautycounter who work together to pass health-protective laws in the beauty industry, called the Counteract Coalition.
The Glossy Beauty Awards announced the finalists for its second annual recognition ceremony. These awards highlight brands whose consumer engagement strategies were creative, socially aware and inclusive.
In an agreement that gives equity giant Carlyle Group a majority stake, Beautycounter is now valued at $1 billion. This valuation is more than double the company’s last reported estimate, which valued Beautycounter at $400 million in January 2018. Beautycounter is known for being a mouthpiece for the clean beauty movement, and Founder Gregg Renfrew […]
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
Counter Brands, LLC, the parent company of Beautycounter, named Dasha Smith as an Independent Director of its Board, and will be the fifth woman to join the board. Gina Boswell will now serve as Chairwoman. Smith is the Executive Vice President, Chief Administrative Officer for the National Football League and has executive experience from previous […]
Klarna, the leading global payments and shopping platform, announced a partnership with Beautycounter, the leader in safer skin care and cleaner cosmetics. The partnership will enable customers to shop for the products with financial flexibility through Klarna’s four equal, interest-free installments. It will also further expand Klarna within the beauty category and offer customers additional […]
After a successful pop-up strategy with Target back in 2016, Beautycounter wants more and Sephora will provide the opportunity beginning next month. The agreement includes a digital-first launch of 11 products, including best-selling items such as All Bright Vitamin C Serum and Overnight Resurfacing Peel. After the online-only campaign gets underway on July 7, the products will debut in […]
A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth […]
For the first time in decades, the House of Representatives is shining a light on making cosmetics safer. Last Wednesday, the Subcommittee on Health of the Committee on Energy and Commerce held a hearing entitled “Building Consumer Confidence by Empowering FDA to Improve Cosmetic Safety.” The hearing focused on legislation being introduced to help protect […]