Beautycounter announced a new partnership with retailer Ulta Beauty. With this agreement, a selection of Beautycounter products, including fan favorites like All Bright C Serum and Dew Skin Tinted Moisturizer, will now be available in 500 Ulta Beauty retail stores across the U.S. on March 5, and online at Ulta.com on February 26.
This move is another step in Beautycounter’s efforts to leverage its omnichannel business model. The company already has retail locations in New York and Denver and other existing retail partnerships, as well as product availability through its own website and through its direct selling community of brand representatives.
“Our partnership with Ulta Beauty is an exciting step toward achieving Beautycounter’s mission of getting safer products into the hands of everyone,” said Marc Rey, Beautycounter Chief Executive Officer. “We’re looking forward to introducing new consumers to our award-winning products. We believe that this partnership–and the resulting growth of our community–will allow us to have an even greater impact on the future of beauty as we lead the industry beyond clean where all beauty is uncompromising.”