In an agreement that gives equity giant Carlyle Group a majority stake, Beautycounter is now valued at $1 billion. This valuation is more than double the company’s last reported estimate, which valued Beautycounter at $400 million in January 2018. Beautycounter is known for being a mouthpiece for the clean beauty movement, and Founder Gregg Renfrew […]
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
Counter Brands, LLC, the parent company of Beautycounter, named Dasha Smith as an Independent Director of its Board, and will be the fifth woman to join the board. Gina Boswell will now serve as Chairwoman. Smith is the Executive Vice President, Chief Administrative Officer for the National Football League and has executive experience from previous […]
Klarna, the leading global payments and shopping platform, announced a partnership with Beautycounter, the leader in safer skin care and cleaner cosmetics. The partnership will enable customers to shop for the products with financial flexibility through Klarna’s four equal, interest-free installments. It will also further expand Klarna within the beauty category and offer customers additional […]
After a successful pop-up strategy with Target back in 2016, Beautycounter wants more and Sephora will provide the opportunity beginning next month. The agreement includes a digital-first launch of 11 products, including best-selling items such as All Bright Vitamin C Serum and Overnight Resurfacing Peel. After the online-only campaign gets underway on July 7, the products will debut in […]
A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth […]
For the first time in decades, the House of Representatives is shining a light on making cosmetics safer. Last Wednesday, the Subcommittee on Health of the Committee on Energy and Commerce held a hearing entitled “Building Consumer Confidence by Empowering FDA to Improve Cosmetic Safety.” The hearing focused on legislation being introduced to help protect […]
Beautycounter Founder and CEO Gregg Renfrew testifies as an expert witness in a congressional hearing on cosmetic reform. Renfrew has tirelessly advocated for cosmetic reform in both Washington, D.C. and state capitols since Beautycounter launched in early 2013. The House Energy and Commerce Committee, Subcommittee on Health held a hearing on cosmetic reform, Wednesday, December […]
Counter Brands, LLC., parent company of Beautycounter announced it will endorse the Natural Cosmetics Act. The bill, introduced by Congressman Sean Patrick Maloney (D-New York.), is the first legislation introduced in the U.S. that sets clear guidelines for the use of the word “natural” and “naturally derived” on personal care products. The bill sets a strong […]
Counter Brands, LLC, parent company of Beautycounter, announced the appointment of Gina Boswell to its Board of Directors, effective immediately. Most recently, Boswell served as president, Customer Development, Unilever North America; prior to that, she was CEO, Unilever UK & Ireland and executive vice president, Personal Care, North America. Boswell has also held senior leadership positions with other global companies, […]
Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]
Beautycounter Founder & CEO Gregg Renfrew will be one of six honorees recognized by Cosmetic Executive Women (CEW) with its first-ever Female Founder Awards. CEW, the leading organization for beauty industry professionals, will present the awards on Wednesday, March 20, to recognize six entrepreneurs for their passion, leadership and innovation. The Female Founder Awards were created […]