Rodan + Fields Named No. 1 Skincare Brand in the U.S. and North America in 2017

Rodan and Fields

Rodan + Fields, a dermatology-inspired skincare brand, has been ranked the No. 1 skincare brand in North America (defined by Euromonitor as Canada and the United States) and the No. 1 skincare brand in the U.S. in 2017.

This is the San Francisco-based company’s second consecutive No. 1 rating in the U.S. as tracked by Euromonitor International Ltd., which publishes the world’s most comprehensive market research on the skincare industry.

Dr. Katie Rodan and Dr. Kathy Fields, both Stanford-trained dermatologists, founded Rodan + Fields with the mission of giving consumers the best skin of their lives. As the No. 1 fastest-growing Beauty and Personal Care brand in the U.S. in 2017—a category that includes color cosmetics, bath and shower, hair care, sun care, oral hygiene, and baby and child products—the brand is differentiating itself in skincare with a high-tech, high-touch business model. The female-led company achieved more than $1.5 billion in revenue in 2017 thanks to its innovative skincare products, disruptive consumer connected commerce model and powerful Independent Consultant Community.

“We are incredibly honored to be the number one skincare brand in the U.S. for two consecutive years, and now, in North America,” said Diane Dietz, president and CEO, Rodan + Fields, “This is a testament to our products that deliver visible results, our personalized, direct-to-consumer approach and the entrepreneurial power of our Consultant Community. We look forward to the continued momentum and sharing our life-changing skincare with more consumers globally.”

Chief Financial Officer Chris Newman added, “The company continued its strong growth trajectory in 2017, with double-digit growth and revenue upwards of $1.5 billion. As an industry disruptor, we project double-digit growth for the next five years, and expect to continue to be a global leader pushing the boundaries of skincare and social commerce.”