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With a worldwide listening tour, think-tank sessions and executive committee analysis behind them, Nature’s Sunshine embarked on a fast-track relaunch in 2019. By spring, CEO Terrence Moorehead says a new five-point global strategy was taking shape, and they spent the closing quarters that year filling in details.
When Clint McKinlay joined Ruby Ribbon in January 2020, he was ready to take the steps necessary to launch the company in a new direction—with the goal to become a $100 million premium brand. Little did he know that the challenges of 2020 would accelerate those steps and ignite even more positive change, propelling Ruby Ribbon into […]
To gain perspective and understanding about what’s around the corner for 2021, it seemed prudent to profile some 2020 direct selling outliers. Here, eight executives reflect on a year that sometimes delivered unexpected and rapid increases in sales and growth for their companies, despite less-than-optimal pandemic conditions that caused pain and recession-like contractions for so many […]
How top industry executives predict the channel will transform in the new year and why the industry will never be the same. Seeing 2020 in the rearview mirror will be a relief for many. The year of the pandemic has been a lot of things. From stay-at-home orders to record-setting hurricanes and wildfires, the year […]
Direct selling field members typically work from home, yet, companies resisted the notion of a remote corporate workforce until COVID-19 forced their hands earlier this year. Founders and industry leaders feared degraded job performance, company culture loss, and control slipping away. “Because of the pandemic, a lot of the fear many organizations had about a remote […]
EXCITING THINGS have been happening with NewAge Beverages and ARIIX. In July, a partnership formed between the two companies, and a new name was adopted. With Dr. Fred Cooper and Brent Willis as the CEOs, NewAge, Inc. is now a global firm with an estimated pro forma revenue in excess of $500 million. Together they […]
New Image™ International has announced of the appointment of Rod Taylor to the new position of chief executive officer. Taylor’s career includes 24 years senior management, marketing and sales experience in direct selling. “His CV is impressive in the industry, including recent experience on the board of Direct Selling Australia. He will bring many positives […]
Innovative technology and nutritional products that optimize the body’s biology. The nutritional supplements giant LifeVantage didn’t start the biohacking movement, but they’re the direct selling company that has embraced it. Also known as DIY biology, biohacking is the desire to optimize your body and mind by using everything at your disposal – technology, tools and […]
It’s not too late to pivot in the right direction. Pivot – 2020’s defining word and a silver lining in troubling times. As individuals and businesses absorb the culture shock and changes associated with living and working through a pandemic, they face new obstacles that require novel solutions. But from crisis arises great opportunity for […]
ARIIX announced its merger with MaVie, an international network marketing company offering personalized DNA services and products. Founded in 2018, MaVie combines DNA testing and customized nutrition in a wide range of health and wellness products. The company has achieved over $20 million in revenue. “Organic growth and external growth through mergers and acquisitions have […]
Tupperware Brands Corporation today named Beatriz Díaz de la Fuente as the company’s chief human resources officer. Díaz de la Fuente, who will join Tupperware on June 1, 2020, will oversee the company’s complete human resources strategy, including talent management, HR technology systems, leadership development and compensation and benefits. As part of the company’s recent organizational redesign, all human resources […]
How to design a training program that keeps distributors engaged and your company in line. Freedom. It’s long been one of the direct selling industry’s strongest appeals. Our message has been one of freedom from nine-to-five job constraints, income ceilings and various physical conditions. For years we were one of few to offer people the […]
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