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Today, direct selling fields are disparate groups defined internally by the cultures, brands and messaging of the companies they represent. They are always evolving and always a challenge. Productive field engagement takes hard work and diligence on the part of companies, as well as a good measure of finesse when marketplace challenges dictate change.
We comprised a list of the most successful of fledgling companies—the ones to watch. We snapshot a few of their stories here. To qualify, each company must be five years old or younger and have verifiable monthly sales surpassing the $1 Million mark.
Compliance has long been considered an obligation, much like taxes and insurance, but there is power in building a company culture that reinforces and emphasizes compliance. A healthy compliance strategy shields companies from legal and regulatory offenses; reduces the prevalence of damaging and false information online; and prevents rogue sellers.
We are witnessing an extraordinary transformation, fueled by advancements in direct selling centralized platforms, artificial intelligence, easy-to-use shareable media platforms and a surge in mobile connectivity. These technologies are not just tools but catalysts, creating an environment where personalized, real-time engagement with consumers isn’t just possible—it’s expected.
Many companies are rushing to adopt new approaches and new programs to attract today’s social sellers, and—in doing so—many of the tried-and-true “best practices” of our channel are being questioned and even tossed aside like never before. Ready for a field development evolution? Here are some thought-starters worthy of some discussion at your office!
Just like their male counterparts, women want guidance, support and accountability from someone who understands and someone they can trust to help them meet their goals. Mentors—that’s what women really want. Like generations of men whose mentors opened doors to career advancement, women want and deserve to experience mentorship’s transformational power in their lives, too.
Curiously, many companies operate as though the differences between launching into European markets ends with language, when, in fact, each market within the EU should be treated as its own unique entity. Europe is not one monolithic market. US-based companies who view the EU as a homogeneous region tend to follow a similar, ineffective pattern that includes expanding all over Europe rather than focusing on major markets.
LifeVantage Corporation has expanded its LV360 strategy into Canada, Mexico and its European markets, including the UK, Ireland, Germany, Austria, Belgium, Spain and the Netherlands.
LiveGood, a direct selling company launched just 13 months ago, has already reached the milestone of one million members. Focused on helping people through advanced nutritional supplementation made with results-driven ingredients, LiveGood operates as a membership-based program and differentiates itself through a lower-cost pricing strategy that prioritizes direct membership sales and affiliate marketing.
Direct selling is prone to corruption within a pyramid scheme because the number of MLMs, or businesses that operate with a multi-level component, make it easy to “hide” the fraudulent element of the business long enough for those at the top to take significant profit before it collapses. How to tell the good from the bad.
Direct selling executives from all over the world gathered in Irving, Texas to learn from two days’ worth of keynotes, case studies and actionable insights delivered by 35 presenters and enjoyed networking and connecting with C-Suite leaders from the industry’s top powerhouse brands at the fall Direct Selling University 2023 event.
With the massive increase in participation from everyday people in online marketplaces such as Amazon and Walmart, direct sellers are scrambling to prevent the unauthorized sale of their products online.
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