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Mannatech, Incorporated announced the formation of a new subsidiary that will serve as the brand’s innovation hub. The company described this new subsidiary as “integral to Mannatech’s future,” but emphasized that while the two entities will collaborate, they will also operate separately.
A deep dive into today’s direct seller and what they are looking for. What is readily apparent is that motivations are evolving. The ultimate objective of all direct selling companies is to grow the business by growing the number of customers. Direct sellers are the intermediaries in this process. Therefore, what motivates a direct seller is important for the company to understand.
We were all hopeful that the record highs the direct selling channel experienced in 2020 and 2021 would continue its upward trajectory. But as we settle back into the normal rhythms of day-to-day life, we’re seeing that the macrotrends that were already in play before the pandemic are still inescapable.
California’s Court of Appeal has upheld a law that classifies gig workers as independent contractors rather than employees.
In celebration of International Women's Day we wish to honor the innovative women who have driven the growth, evolution and advancement of direct selling for well over a century. And to acknowledge the influence that all women have as decision makers.
We’ve expanded this edition into a Jan/Feb combination, so that we could bring you more coverage surrounding this month’s theme: the challenges and opportunities facing the channel.
Workers are exiting corporate America. There are reasons. The Great Resignation of October 2021 got our attention. Will direct selling companies make the adjustments needed to gain more share of a growing pool of gig seekers interested in flexibility and freedom in how work can be accomplished?
How some of the smartest companies in the channel stay nimble, fresh and relevant. Direct selling has always prided itself on being an opportunity for everyone. A vehicle that allows people from all walks of life to regain a sense of personal and financial freedom. That message hasn’t changed—but the methodology continues to.
The number of Americans who have some form of side hustle to make extra money—or even need one to get by—has skyrocketed the past three years.
Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.
What shaped 2022 and what to expect in 2023 and beyond. To say direct selling is in a time of transition would be an understatement. The environment is evolving as younger generations explore the opportunity.
The Federal Trade Commission (FTC) will be hosting an open meeting this week to vote on the potential expansion of the Business Opportunity Rule. This Advanced Notice of Proposed Rulemaking (ANPRM) will gather information and gauge whether or not the FTC will actively proceed with a Notice of Proposed Rulemaking on this topic.
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