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As we shared in last month’s issue, the news surrounding all generations is that EACH generation is radically different in how they want to be prospected, talked to and approached about direct selling opportunities. We highlighted that a “One Size Fits All” approach simply doesn’t work anymore, especially when talking about the words we use in our opportunity materials; what we include (or don’t!) in our starter kits; and everything in between.
In recent years, many companies in the direct sales industry have evolved to reach the expanding categories of distributors today. They aim to attract the part timers, the side hustlers and the gig economy set, offering opportunities designed for any and everyone. But could the traditional distributor approach—one that encourages full-time attention to reach unlimited opportunity—be what the industry needs? Hy Cite CEO Paulo Moledo believes that it is.
2022 brought pressure for both the direct selling industry and sellers—pressure with no singular cause, yet pressure that loomed heavily over the global landscape. Gains realized during the pandemic era started to normalize, while global inflation brought about obstacles and opportunities. Increasing competition from a widening array of income opportunities like home delivery, ride-sharing and other gig-driven employment applied […]
To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey. In this series, we will be digging deeper into each of the survey categories, focusing this month on Recruiting and Prospecting as well as Motivations and Decision Criteria.
Gig work quietly churned as barely decipherable economic white noise for decades. Its financial impact for workers was real and put food on the table and plumped rainy day savings. But it took technology—specifically the internet—to supercharge, modernize and legitimize gig work, ultimately creating the gig economy.
Letting go of what was and doubling down on what’s next. We’re experiencing a return to normal. Does this phrase sound familiar? The pandemic brought an unexpected boom to the direct selling industry. Many companies saw revenue increases and incredible growth. As the pandemic has eased, so too has that explosive growth. Only 18 companies made our 2023 list of companies who experienced three consecutive years of revenue growth.
The annual Direct Selling Growth and Outlook Survey is our industry’s most important study, conducted by the Direct Selling Education Foundation (DSEF). Each year direct selling companies provide their confidential sales data for expert analysis of the size and scope of direct selling in the U.S. This report is audited by Nathan Associates, a Cadmus […]
To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey. In this series, we will be digging deeper into each of the survey categories, starting right now with Perception of Industry and Channel.
DSN recognizes—for the first time ever—a group of innovative trailblazers, whose contributions push their companies’ trajectories upward, while reshaping the direct selling channel for the rest of us. More than two dozen companies answered the call to nominate their most accomplished achievers under the age of 40, who exemplify the kind of leadership skills and innovation that best represents the future of the direct selling channel.
How should direct sellers evolve to compete in the New Economy of the 2020s? The answers to the questions are at once simpler and more complex than most people think.
How Gen X, Millennials & Gen Z really feel about direct selling. A first-of-its-kind study details how every generation of Americans across all genders, geographies and socio-economic levels perceive, engage with and measure success and opportunity in direct selling.
Mannatech, Incorporated announced the formation of a new subsidiary that will serve as the brand’s innovation hub. The company described this new subsidiary as “integral to Mannatech’s future,” but emphasized that while the two entities will collaborate, they will also operate separately.
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