Once you at the HQ level develop new products, offers, or activities, the challenge of getting them on the market comes up. This requires promotion via various channels, social media marketing channels in particular. In the direct selling model, this process presupposes distributors’ involvement, as they communicate with potential clients and represent your brand and…

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Cosmetics

Direct sales companies are taking market share from Revlon—Learn how COVID-19 has impacted the makeup industry. The COVID-19 pandemic has had a significant impact on several different industries. The makeup industry is one of many impacted, and it is causing some of the biggest brands to change their strategies. While Revlon has struggled and is…

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Fulfillment companies unfamiliar with direct selling businesses may struggle with some of the unique requirements to serve this market.   Following are 5 keys to success in fulfillment operations for direct sellers, and what to look for in a fulfillment partner. Scalable Infrastructure As a direct seller, you’re one good Instagram post from a big…

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Love Shopify’s low cost and ease of use but are tired of running into limitations when trying to enter the Direct Sales marketplace?  Affiliate and Influencer marketing is rapidly taking the place of traditional Direct Sales models as most start-up companies are owned by much younger entrepreneurs than in the past, and they are trying…

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QNET

The Beginning QNET was founded in 1998 in the aftermath of the Asian Financial Crisis, and the heels of the dotcom crash that turned many local Asian economies upside down. It was a time of turmoil in more ways than one for a group of young Asian entrepreneurs who were reeling from having just discovered…

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FOUNDER’S BIOGRAPHY George Guo is the founder and chairman of YiJia. With over 20 years of experience in the direct selling field, the successful entrepreneur with keen insights established YiJia in 2004. The company’s name where “Yi” in Chinese represents “wealth and infinity” and “Jia” stands for “peace and happiness,” symbolizes Guo’s aspiration to create…

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