Search
This month, we turn our energy to the insights gained on Retention. An interesting set of facts uncovered by the study is that retention may be made up of even more elements than we may have previously thought. In particular, the research highlighted an increasingly strong correlation between recognition and retention.
Compliance has long been considered an obligation, much like taxes and insurance, but there is power in building a company culture that reinforces and emphasizes compliance. A healthy compliance strategy shields companies from legal and regulatory offenses; reduces the prevalence of damaging and false information online; and prevents rogue sellers.
Many companies are rushing to adopt new approaches and new programs to attract today’s social sellers, and—in doing so—many of the tried-and-true “best practices” of our channel are being questioned and even tossed aside like never before. Ready for a field development evolution? Here are some thought-starters worthy of some discussion at your office!
This month, we turn our energy to the insights gained on Events and Incentive Trips. While we may not deliver as many shocking “a-ha”s in this area of insight, I challenge each of you to look closely at your programs through this lens and (perhaps ruthlessly) edit. Done well, you can see massive savings by not paying for duplicative rewards and increased productivity by focusing only on the most compelling offerings.
While the company is energized by the challenges of change, it’s grounded in the integrity of its products. Touchstone Essentials launched with “a commitment to clean ingredients, organic practices and sustainability” and has kept that promise. This commitment to transparency and purity sets the company apart in a busy health and wellness space and has proven to be another example of the team’s forward thinking.
Revenue growth is the mark of a company that is doing something right. When a company can continue a pattern of revenue growth for two or three consecutive years, it signals healthy momentum and creates a new level of credibility among peers and customers. But four years? Four years of consecutive revenue growth tangibly illustrates that a growth mindset and resiliency is cemented into a company’s DNA.
For the purposes of this study, recognition was really explored under the umbrella of “Motivations.” Meaning, we examined all the programs, communication, celebration and incentives that would most likely resonate for direct sellers to join, stay and thrive with direct selling companies. Interestingly, the differences between men and women were just as stark as the differences between generations.
The direct selling industry, known for its adaptability, is gearing up for transformative changes in 2024. The traditional face of direct selling is changing. Embracing innovation and agility is becoming crucial as companies respond to evolving consumer behaviors and technological advancements. Corporate executives need to stay ahead of these shifts to drive growth and retain a competitive edge.
As we celebrate 20 years of innovations and insights, we take a look back on a few of DSN’s most important milestones. And, we asked industry leaders and legends to share how past evolutions and current opportunities are shaping the future of the industry.
As we shared consistently throughout this series, the news surrounding all generations is that EACH is radically different in how they want to be prospected, talked to and approached about direct selling opportunities. We have highlighted that a “One-Size-Fits-All” approach simply doesn’t work anymore, and that insight continues when it comes to compensation plans and the overall value proposition that each generation sees in direct selling.
The backbone of everything in the direct selling space is our salesforce. We can create every tool necessary, however, it’s much more than that. Today’s salesforce is smarter, faster and savvier than ever before. They do their homework and research before they join companies.
As we shared consistently throughout this series, the news surrounding all generations is that EACH generation is radically different in how they want to be prospected, talked to and approached about direct selling opportunities. We have highlighted that a “One-Size-Fits-All” approach simply doesn’t work anymore, and that feedback is amplified when it comes to Training.
- 1
- 2
- 3
- …
- 17
- Next Page »