Natura officially established its Asian market presence with the launch of its business in Malaysia through the opening of a pop-up store in Sunway Pyramid, Petaling Jaya.
Natura’s decision to enter the Asian beauty market was driven by the company’s core commitment to delivering positive impact across the globe, and the demand for sustainable, high-quality products that consumers across the region are demanding.
In Malaysia, Natura products will be available to customers through their established omnichannel strategy which comprises e-commerce, relationship selling and physical stores. Around 300 items from the Natura portfolio will be offered under the brands Ekos, Chronos, Lumina, Mamãe e Bebê and Natura Homem as well as fragrances from the Brazilian Perfumery House. All products are 100 ppercent vegan.
“We see great opportunity for Natura in Malaysia, with its millions of diverse consumers which have for decades been purchasing through many different channels,” said Daniel Silveira, head of Natura International. “We are confident that our omnichannel strategy will be well-received in Malaysia, bringing a wide variety of products to customers as well providing a great platform for growth for our business across the region. More importantly, we are excited about working with local partners across Asia as a force for change to build a more sustainable future. This is a significant moment for us as a business, and we are looking forward to building our business across Asia.””
Datin Mina Cheah-Foong, Managing Director of InNature Berhad, which through its’ subsidiary, Ola Beleza Sdn. Bhd. operates the Natura brand in Malaysia, said: “We are proud to have been selected as Natura’s business partner to launch the brand for the first time in Asia.”