Together with Glamhive, Mary Kay Global Design Studio is launching Step & Repeat, a five-week style competition and mentorship program on TikTok. In this social media reality show, wardrobe stylists, makeup artists and hair stylists will compete in a fast-paced environment while celebrity judges and host Johnny Wujek, a celebrity stylist and costume designer, will cast votes for winners in each category of makeup, wardrobe and hair. The show will also take advantage of TikTok’s “duet” capabilities and incorporate special guests in surprise duets to combine looks and cheer on participants.
Both companies hope the event will serve to rally around undiscovered stars and talent and help them develop their personal brands and entrepreneurial success.
“Step and Repeat is going to be such a celebration of creativity and innovation,” Wujek said. “I can’t wait to witness all the global glamour the world has to offer.”
The international reality show competition will go live on June 22 with the hashtag #stepandrepeat.