TikTok Shop, TikTok’s ecommerce platform, is now live in the U.S. for a select group of companies. A soft launch, TikTok Shop isn’t rolling out widely just yet.

Members of Gen Z have faced an unusual hiring landscape. They’ve been challenged with launching careers in the midst of a global pandemic, which ushered in remote work and hiring freezes, then watched as the Great Resignation left a wake of job openings.   This recent shift has tilted the hiring leverage in favor of job […]

A core of what makes these short videos so effective for corporate brands is leveraging user-generated content.

TikTok videos will soon offer shoppable products, allowing users to buy items directly through the app’s short videos. Previously, users could only shop through ads. 

Together with Glamhive, Mary Kay Global Design Studio is launching Step & Repeat, a five-week style competition and mentorship program on TikTok. In this social media reality show, wardrobe stylists, makeup artists and hair stylists will compete in a fast-paced environment while celebrity judges and host Johnny Wujek, a celebrity stylist and costume designer, will […]

Avon, owned by parent company Natura & Co, made its TikTok debut with a hashtag challenge it’s calling #LiftLockPop. This social media campaign supports the company’s launch of Unlimited Instant Lift Mascara and turns to key beauty and lifestyle influencers to demonstrate the product and encourage other TikTok users to try it out and share […]

For Breast Cancer Awareness Month this October, Avon Products Inc. has launched a dance with a twist: the TitTok dance that reminds women to perform self-checks. Avon has teamed up with TV Presenter Alison Hammond as part of its #WatchForChange campaign. The TV personality‘s “TitTok” dance emphasizes the importance of self-checking, encouraging people to check […]