Le-Vel announced the promotion of Sophary Ly to executive vice president and chief financial officer, effective immediately.
In her new role, Ly will help oversee the company’s operations, accounting and financial teams. She will continue to report to co-CEOs Jason Camper and Paul Gravette. Ly has worked as chief financial officer for Le-Vel since October 2015.
“Sophary has one of the strongest work ethics and overall skillsets in the entire direct selling industry,” said Camper. “She’s been a tremendous asset to our organization, and we’re confident that under her leadership she’ll guide us to even greater success.”
Ly has more than 27 years of experience in computerized private and public accounting systems for service, manufacturing, direct selling and wholesale industries. Prior to joining Le-Vel, she served as vice president of Finance and Human Resources for Dallas-based Paciguo Management, LLC, a privately owned, multi-unit manufacturer of Italian ice creams; and as chief financial officer at a direct sales company specializing in nutritional supplements and skincare products, where she spent 11 years.
“I’m looking forward to working with our teams and continuing to make improvements for the benefit of our incredible Brand Promoters and customers around the globe,” Ly said. “Throughout my career, I’ve learned that it’s not the quantity of the people around you, it’s the quality, and I’m honored to work with outstanding people at Le-Vel—not just on my teams, but in this community of Thrivers who have dedicated themselves to showing others the path to better health.”