Tuesday / February 7. 2023
menu-logo menu-logo
brand-logo
Subscribe
Subscribe
Tuesday / February 7. 2023
  • Read
    • Daily News
      • Financial
      • Insights
      • U.S.
      • International
    • Digital Issue
    • Cover Stories
    • Feature Articles
    • Company Spotlights
    • Exclusive Interviews
    • Executive Announcements
    • Forward Thinking
    • For You | For Your Field
    • Working Smart
    • New Perspectives
    • From the Publisher
  • Listen & Watch
    • Direct Approach
    • Iconic Insights
    • The DSN Podcast
  • Attend
    • Direct Selling University
    • Global Celebration
  • Achieve
    • Global 100 List
    • CCR Program
    • Best Places to Work
    • Bravo Awards
    • Legends
  • Research
    • Digital Momentum Index
    • Stock Watch
    • Stock Ticker
    • Supplier Directory
    • Resources
  • Engage
    • Supporter Program
    • VIP Text Alerts
  • About
    • About DSN
    • Subscribe
    • Advertise
    • Store
    • Connect
  • Search
Subscribe

Gen Alpha: Get Ready, ‘Cuz Here They Come

BY DSN Staff | October 24, 2018 | read / Daily News

Just when direct selling companies figured out how to engage with millennials … here comes Gen Alpha.

Over the last decade, companies have invested a lot of time and energy into marketing to millennials, who in April of this year surpassed baby boomers to become the largest living generation. They’ll have another decade to start planning for the children of millennials, Generation Alpha, when the first wave of them starts turning 18 in 2028.

What do you need to know about this cohort, the first generation that will be born entirely in the 21st century?

Say What! How Many?

With birth dates starting in 2010, the majority are just now entering school. Gen Alphas are expected to be the longest-living generation as well as the wealthiest, according to accounting firm Grant Thornton. It is expected that many will live to see the 22nd century.

According to the Pew Research Center, baby boomers peaked in 1999 at 78.1 million. Millennials are projected to peak in 2036 at 76.2 million.

And Gen Alpha? According to Mark McCrindle, the Australian generational researcher and consultant, 2.5 million members of Gen Alpha are born every week around the world. When all the members of this generation are born in 2025, they will number … wait for it … almost 2 billion!

Like Father, Like Son? Kinda, Sorta

Alphas are expected to be the most formally educated, wealthiest generation in history. And of course, you can expect that they will be better supplied with technology than any previous generation.

Like their parents, Alphas are going to expect the same interactive, responsive experiences from brands. According to Laura Macdonald, head of consumer of North America at Hotwire, “So if clothing companies start using AR to help people create bespoke experiences while shopping—which brands like Nike already are—Generation Alpha will expect the same from grocery stores, or even when it comes to buying car insurance.”

As for attention span? Fullscreen Media, an entertainment business with Gen-Zers’ multichannel use in mind, is already researching Alphas before they grow into its target audience. It is finding that the attention spans of Gen Alpha are showing more promise than their parents. When watching content with mom and dad, Alphas prefer to watch content eight minutes or longer.

And as for the world around them, many believe some of the characteristics found in Gen Zers will become even more prominent in Alphas, with the same pull toward multiculturalism and even further disintegration of gender norms. 

Do I Have to Think About This Now?

Well, no. But you should. Here’s why. Alphas are already guiding many of the purchasing decisions within their families.

In a July study called “Understanding Generation Alpha,” OnePoll conducted a survey, on behalf of Hotwire, of 8,000 millennial parents around the world with children between 4 and 9 years old. Their findings?

65 percent of these parents said the habits of their children influenced their last purchase. That number bounced to 81 percent among U.S. millennial parents.

  • About 31 percent of these parents believe tech matters more to their kids than toys, holidays or pets.
  • About 27 percent said they asked their kids’ opinions before buying a new TV, laptop, tablet or phone.

Get ready. There’s a new kid in town, so you might want to start your planning now.

Posted in Daily News and tagged Direct Selling, Direct Selling News, DSN, first generation, Fullscreen Media, Gen Alpha, Gen Z, Gen-Zers, Generation Alpha, Grant Thornton, Hotwire, laptop, Laura Macdonald, Mark McCrindle, Millennials, MLM, Multi-Level Marketing, OnePoll, Pew Research Center, phone, tablet, TV, Understanding Generation Alpha.
Related Articles
Herbalife to Address Global Scientific and Wellness Conferences  February 07, 2023

Herbalife to Address Global Scientific and Wellness Conferences 

Read more
Plexus Unveils New Technology at Annual Super Saturday Event   February 06, 2023

Plexus Unveils New Technology at Annual Super Saturday Event  

Read more
Hinode Group to Launch in Uruguay, Portugal and U.S.  February 06, 2023

Hinode Group to Launch in Uruguay, Portugal and U.S. 

Read more
brand-logo
The News You Need.
The Name You Trust.
Subscribe

Breaking global news, emerging trends and powerful stories conveniently curated to help direct selling executives stay informed, engaged and a step ahead.

  • Read
  • Listen & Watch
  • Attend
  • Achieve
  • Research
  • About
  • Connect
5717 Legacy Drive
Suite 250
Plano, Texas 75024
info@directsellingnews.com
Copyright 2023 Direct Selling News | All Rights Reserved
  • Privacy Policy
  • Terms of Use
  • Advertise
  • Subscribe
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT