Generation Z: they reflect the future of our industry and very soon they will be entering into our place of work, and we must be prepared. Those born roughly between the mid 1990s and early 2010s, are motivated by a variety of factors that reflect their unique experiences and the socio-economic landscape in which they have grown up.

With inflation straining household budgets, more than half of Americans have turned to side hustles to make ends meet, according to a MarketWatch Guides survey conducted in early 2024. This trend is even more common among younger generations, with 71 percent of Gen Z and 68 percent of Millennials engaging in side hustles. Even 32 percent of Baby Boomers have some type of side gig.

Social media platforms have become megaphones for trends, making seemingly insignificant moments go viral and creating shared digital cultures across international boundaries. To gauge what will be “in” in 2024, Instagram held a survey across the US, UK, Brazil, India and South Korea to uncover the issues and trends most important to Gen Z.  Self-improvement, […]

To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey. In this series, we will be digging deeper into each of the survey categories, focusing this month on Recruiting and Prospecting as well as Motivations and Decision Criteria.

To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey. In this series, we will be digging deeper into each of the survey categories, starting right now with Perception of Industry and Channel.

In a new survey of 1,000 small business owners across the U.S., web hosting company GoDaddy examined the expectations and motivations of entrepreneurs when it comes to the American Dream.

The newest generation of workers are now graduating and entering the workforce. When they arrive at the office, however, employers are discovering that these Gen Z employees are missing key skills, specifically in the areas of office etiquette, dress code norms and the professional behavior necessary for in-person interactions.

The rapid rise of these two China-based companies has shaken up the way Americans shop online, as they have successfully challenged and ultimately overtaken behemoths like Amazon, eBay and Walmart. But with rising economic tensions between the U.S. and China, troubling environmental concerns and pending litigation between the two companies, the sustainability of their success isn’t a given.

How Gen X, Millennials & Gen Z really feel about direct selling. A first-of-its-kind study details how every generation of Americans across all genders, geographies and socio-economic levels perceive, engage with and measure success and opportunity in direct selling.

The way the youngest generations shop and save is changing. In a survey conducted by GoBankingRates, which looked at the banking habits of Gen Z and Millennials, only one in five young Gen Z participants reported having a checking account.

A quiet quitting phenomenon mixed with an enduring pandemic and the Great Resignation created the perfect storm of career disenchantment, economic uncertainty and free time in 2022.

Almost a quarter (22%) of the U.S. workforce is unhappy with their professional life and 37% feel behind on their career goals—especially Millennials (51%).