Posts Tagged ‘Gen Z’
Brand Purpose to Drive Bigger Profits, Says New IBM Study
IBM released a new study on global consumer trends that reveals the importance of brand purpose surpasses cost and convenience for today’s shoppers. The research, developed in partnership with the National Retail Federation (NRF), polled nearly 19,000 consumers from 28 countries, across all demographics and generations, from Gen Z to Baby Boomers (ages 18–73), to understand how…
Read MoreGen Z: How to Hire, Develop and Inspire Them
The Workforce Institute at Kronos Incorporated today announced the final segment of a global study examining the attitudes of Generation Z—teenagers and early 20-somethings—in the workplace. The study reveals how employers worldwide can most effectively attract, develop, motivate and retain talent within the next next-generation workforce. Completing a three-part series from The Workforce Institute at Kronos and Future Workplace, “How…
Read MoreQ&A with Ryan Napierski
Transformation is a Perpetual Process. Nu Skin President Ryan Napierski was named the DSA Chairman at the DSA Annual Meeting in June. I recently connected with Ryan to talk about his focus and vision for his upcoming new role as well as insights on what is happening at Nu Skin. We are a couple months…
Read MoreDigital Doesn’t Have To Be Impersonal
Forget the industries, forget the products, what makes direct selling powerful is relationships. The first being the relationship direct selling companies nurture with their representatives, one that enables entrepreneurship and provides the tools for them to succeed. And the second; the one-on-one relationships that direct sellers maintain with their customers. Personalization is at the very heart…
Read MoreGen Alpha: Get Ready, ‘Cuz Here They Come
Just when direct selling companies figured out how to engage with millennials … here comes Gen Alpha. Over the last decade, companies have invested a lot of time and energy into marketing to millennials, who in April of this year surpassed baby boomers to become the largest living generation. They’ll have another decade to start…
Read MoreGeneration Z’s Impact Is Closer Than You Think
So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who…
Read MoreCulture Matters
2019 Best Places to Work Nominations Now Open! There’s no doubt as a leader you want to know what your employees value most in working for your company. Knowing this information not only will help improve your workplace through enhancing your culture, but will help you in attracting more talent. Being named one of the…
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