There are two key questions that every direct selling company should be asking right now: How do we bring new people into the industry? And how do we keep the talent we already have?
Members of Gen Z have faced an unusual hiring landscape. They’ve been challenged with launching careers in the midst of a global pandemic, which ushered in remote work and hiring freezes, then watched as the Great Resignation left a wake of job openings. This recent shift has tilted the hiring leverage in favor of job […]
The youngest generation of workers have experienced a work-life balance transformation in the years since the pandemic entered the scene. In Microsoft’s 2022 Work Trend Index, a study that analyzed trillions of productivity signals in Microsoft 365, labor trends on LinkedIn and a survey of 31,000 people in 31 countries, employees shared how the role […]
A recent Squarespace study of more than 2,000 U.S. adults revealed that people of all ages agree that an online presence is more important than a physical brick-and-mortar location for companies.
While Gen Z has become a strong adapter of mobile-first technology, this new data explains how this upcoming generation of consumers do not shop, work or communicate in the same manner their predecessors did.
IBM released a new study on global consumer trends that reveals the importance of brand purpose surpasses cost and convenience for today’s shoppers. The research, developed in partnership with the National Retail Federation (NRF), polled nearly 19,000 consumers from 28 countries, across all demographics and generations, from Gen Z to Baby Boomers (ages 18–73), to understand how […]
IBM released a new study on global consumer trends that reveals the importance of brand purpose surpasses cost and convenience for today’s shoppers. The research, developed in partnership with the National Retail Federation (NRF), polled nearly 19,000 consumers from 28 countries, across all demographics and generations, from Gen Z to Baby Boomers (ages 18–73), to understand how […]
The Workforce Institute at Kronos Incorporated today announced the final segment of a global study examining the attitudes of Generation Z—teenagers and early 20-somethings—in the workplace. The study reveals how employers worldwide can most effectively attract, develop, motivate and retain talent within the next next-generation workforce. Completing a three-part series from The Workforce Institute at Kronos and Future Workplace, “How […]
Transformation is a Perpetual Process. Nu Skin President Ryan Napierski was named the DSA Chairman at the DSA Annual Meeting in June. I recently connected with Ryan to talk about his focus and vision for his upcoming new role as well as insights on what is happening at Nu Skin. We are a couple months […]
Forget the industries, forget the products, what makes direct selling powerful is relationships. The first being the relationship direct selling companies nurture with their representatives, one that enables entrepreneurship and provides the tools for them to succeed. And the second; the one-on-one relationships that direct sellers maintain with their customers. Personalization is at the very heart […]
Just when direct selling companies figured out how to engage with millennials … here comes Gen Alpha. Over the last decade, companies have invested a lot of time and energy into marketing to millennials, who in April of this year surpassed baby boomers to become the largest living generation. They’ll have another decade to start […]
So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who […]